@article{Gopalkrishnan_2023, title={Multiplexes in India: Building Castles in a Low-income Market of Uneven Geographies}, volume={32}, url={https://pressto.amu.edu.pl/index.php/i/article/view/36845}, DOI={10.14746/i.2022.41.10}, abstractNote={<div class="page" title="Page 165"> <div class="layoutArea"> <div class="column"> <p>The Indian film industry produces the highest number of movies in the world, in various languages, and casts a large shadow of influence on the socio-cultural landscape of the country. However, in terms of box-office value as a share of the total entertainment pie in India, films are a minor segment in a market with vast potential. The pandemic of 2020 drastically changed the fragile dynamics of the already-struggling film distribution and screening sector. Over the years, the Indian film business has staked its future on a business model forged around the “Mall-Multiplex” complex in a country that is mostly low-income or bottom of the pyramid (BoP). This exploratory article, with the help of existing data on theatre screen seats and high-potential population geographies, endeavours to understand India’s existing film entertainment business and sets out to spot the opportunities available for the low-priced film business as a value proposition.</p> </div> </div> </div>}, number={41}, journal={Images. The International Journal of European Film, Performing Arts and Audiovisual Communication}, author={Gopalkrishnan, Sreeram}, year={2023}, month={sty.}, pages={165–180} }