DESZCZYŃSKI, Bartosz. Adrian Payne, Pennie Frow, Strategic Customer Management, Integrating Relationship Marketing and CRM. Ruch Prawniczy, Ekonomiczny i Socjologiczny, [S. l.], v. 76, n. 3, p. 331–333, 2014. DOI: 10.14746/rpeis.2014.76.3.25. Disponível em: https://pressto.amu.edu.pl/index.php/rpeis/article/view/1815. Acesso em: 22 lis. 2024.