Scripta Neophilologica Posnaniensia <p>Czasopismo Scripta Neophilologica Posnaniensia jest czasopismem ogólnowydziałowym Wydziału Neofilologii UAM o charakterze rocznika, poświęconym zagadnieniom językoznawczym, literaturoznawczym i kulturoznawczym. Scripta Neophilologica Posnaniensia jest przede wszystkim forum publikacyjnym integrującym wielowątkową twórczość naukową pracowników Wydziału Neofilologii UAM, w tym również wybijających się słuchaczy Wydziałowego Studium Doktoranckiego ale również zaproszonych autorów z innych ośrodków akademickich w Polsce i zagranicą. Jednocześnie chcemy podkreślić, iż czasopismo Scripta Neophilologica Posnaniensia ma formułę otwartą i zakłada ekumenizm językowy, zgodnie z którym w czasopiśmie umieszczane są artykuły w róznych językach narodowych i etnicznych.</p> <ul> <li class="show"><a href="/index.php/snp/about">POLITYKA FUNKCJONOWANIA CZASOPISMA</a></li> <li class="show"><a href="/index.php/snp/issue/current">AKTUALNY NUMER</a></li> <li class="show"><a href="/index.php/snp/issue/archive">ARCHIWUM</a></li> </ul> <div class="oczasopismie">&nbsp;</div> <div class="oczasopismie">Czasopismo SNP jest indeksowane w następujących bazach elektronicznych w internecie:&nbsp;ERIH PLUS, CEJSH (The Central European Journal of Social Sciences and Humanities), Norwegian register for scientific journals, POL-index, WorldCat</div> pl-PL Wszystkie poszczególne numery czasopisma SNP oraz artykuły w nich zawarte objęte są powszechnie obowiązującym prawem własności intelektualnej. (Joanna Puppel-Wobalis) (Pressto) nie, 15 gru 2019 00:00:00 +0000 OJS 60 Spis treści <p>Spis treści</p> Stanisław Puppel Copyright (c) 2019 Scripta Neophilologica Posnaniensia nie, 15 gru 2019 00:00:00 +0000 Przedmowa <p>Przedmowa</p> Stanisław Puppel Copyright (c) 2019 Scripta Neophilologica Posnaniensia nie, 15 gru 2019 00:00:00 +0000 “THE WORLD’S COLDEST, NEWEST AND MOST REMOTE CAPITAL” – THE PERCEPTION OF ASTANA BY THE BRITISH AND AMERICAN QUALITY PRESS: A CORPUS-ASSISTED ANALYSIS <p>Nur-Sultan (until recently called Astana), is the capital of Kazakhstan, which in 1998 was moved from Alma-Ata to a small village located in the central part of the country in the middle of a vast Kazakh Steppe. The capital is mostly known for its severe climate, futuristic and technologically advanced architecture, as well as for organizing international political and economic events, resulting from the growing power of Kazakhstan in Central Asia. The aim of this paper is to: (1) find out whether, and if so to what extent, the word Astana spurs interest in two British and two American newspapers representing right-wing and left-wing political alignment; (2) check how Astana is evaluated by these newspapers (whether in negative, positive, or neutral terms); (3) observe whether there are any differences between the conservative and the liberal papers as well as between the British versus American press. The material was gleaned from a ca. 35 billion word timestamped press corpus. Four subcorpora (altogether ca. 650,000 words in size) were created based on articles retrieved from The Daily Telegraph, The Guardian, Chicago Tribune and The New York Times, published between 2014-2018. The results have shown that the predominant themes in both British and American press include the ultramodern architecture of Astana and political events (international summits) organized in the capital. The majority of comments have positive or neutral evaluation.</p> Anna Bączkowska, Yelena Khokhlacheva Copyright (c) 2019 Scripta Neophilologica Posnaniensia nie, 15 gru 2019 00:00:00 +0000 AZJATYCKI PRZEŁOM W POZNAŃSKIEJ NEOFILOLOGII ZE SZCZEGÓLNYM UWZGLĘDNIENIEM SINOLOGII <p>The initial events accompanying the foundation of sinology at the Adam Mickiewicz University (AMU) in Poznań are called to mind against the background of the Asiatic context. The appearance of east Asian studies at AMU, including Chinese, Japanese, and Korean studies, was a necessary academic enterprise serving the intercultural development of the Faculty of Modern Languages and Literature. In this respect, these studies made this faculty comparable with the corresponding faculties at other universities in Poland. The role of the Institute of Linguistics in this philological breakthrough has been emphasized, and certain personal experiences of the author have been recollected. The proposal concerning the establishment of the Faculty of Asian and African Studiesat AMU has been briefly justified.&nbsp;</p> Jerzy Bańczerowski Copyright (c) 2019 nie, 15 gru 2019 00:00:00 +0000 MINORITY LANGUAGES UNDER NAZI OCCUPATION <p>This paper discusses the special interest the Third Reich ideologues had for Germanic minority languages. In particular, the situation in Friesland, Flanders and Brittany is addressed. Moreover, it is made clear how German linguists from that period tried to annex Wallonia as an original Germanic area. Finally, the consequences of this cooperation with the Nazi occupier for the post-war discussions about these minority languages are briefly indicated.</p> Camiel Hamans Copyright (c) 2019 nie, 15 gru 2019 00:00:00 +0000 WIZERUNEK MEDIALNY DONALDA TRUMPA WEDŁUG MODELI KOMUNIKACJI <p>The article brings closer various ways in which the president of United States Donald Trump image is presented in mass media, especially in the world press. The positive as well as the negative Donald Trump’s image is created and communicated to their receivers in accordance with models of communication such as: the mathematical model of communication as a process by Shannon and Weaver (1949) and the interpersonal model of communication DRAAM (domain-resource-agent-access-management) created by Puppel (2004). The article concentrates on the management of information and creation of media messages using communicative resources in which way to achieve anticipated reaction of the receiver to the featured image.</p> Adam Jankiewicz Copyright (c) 2019 nie, 15 gru 2019 00:00:00 +0000 ROLA KRYTYKI W KSZTAŁTOWANIU WIZERUNKU CZŁOWIEKA W INTERAKCJACH MIĘDZYOSOBOWYCH <p>The article aims at analyzing the role of criticism in forming the image of human being in interpersonal interactions. The discussion starts with defining criticism and image. In order to define the concept of criticism, the definition proposed by Mirosław Karwat (2007) is applied. Next, the notion of image is analyzed by means of Stanisław Puppel’s (2016) definition. Finally, the role of criticism in forming the image of human being is scrutinized by means of a survey which was carried out among 20 students studying in Poznań. The results are discussed in the final part of the article.</p> Jerzy Kaus Copyright (c) 2019 nie, 15 gru 2019 00:00:00 +0000 ZNACZENIE JĘZYKA W KREOWANIU WIZERUNKU MIASTA <p>Cities are the main centres of social, cultural life and economic development. They have always attracted newcomers not only because of new opportunities but also because of the feeling of belonging and uniqueness which people need. The attractiveness of a particular urban centre mainly rests on its image, which is created in relation to its own unique identity. The language of the city, which is present in the public space in the form of the linguistic landscape and which reflects the socio-cultural composition of the city, creates the identity. Both socio-cultural composition of a city (hence the languages spoken in the public space) and the linguistic landscape can create an image of a city which is either open for an interaction or presents limited interactional potential.</p> Marta Koszko Copyright (c) 2019 Scripta Neophilologica Posnaniensia nie, 15 gru 2019 00:00:00 +0000 WPŁYW MEDIÓW NA KREOWANIE WIZERUNKU STAROŚCI W REKLAMIE TELEWIZYJNEJ – BADANIE PILOTAŻOWE <p>The purpose of the article is to find the answer to the questions whether television commercials have an impact on creating the image of the elderly and what image of old age and lifestyle of the elderly is built on the basis of television ads. Studies have confirmed the hypothesis and have shown that the media through the content presented in TV commercials have a real impact on the shape of the image of the elderly population. The results allow the media to be seen as strong and efficient tools in the process of creating the image as such, also of other populations or individuals. The qualitative results have shown that the image of old age is seen mainly as positive and neutral, whereas their lifestyle is perceived as real, idealized and attractive.</p> Kinga Kowalewska Copyright (c) 2019 Scripta Neophilologica Posnaniensia nie, 15 gru 2019 00:00:00 +0000 GIN W BUTELCE LEJDEJSKIEJ. NIDERLANDZKIE POŻYCZKI JĘZYKOWE W POLSZCZYŹNIE I ICH POLA SEMANTYCZNE <p>The goal of this paper is to familiarize Polish readers with the Dutch borrowings functioning in modern Polish as well as the semantic fields which those borrowings belong to. Moreover, the authorasks the question of whether the criteria of classifying the origin of foreign lexemes applied by Polish lexicographers are clear, consistent and whether those criteria encompass all possible options.<br><br></p> Agata Kowalska-Szubert Copyright (c) 2019 Scripta Neophilologica Posnaniensia nie, 15 gru 2019 00:00:00 +0000 KSZTAŁTOWANIE KOMPETENCJI KOMUNIKACYJNYCH NA POZIOMIE AKADEMICKIM. ARS BENE DICENDI NA PRZYKŁADZIE MOWY OSKARŻYCIELSKIEJ HIPOLITA KIRYŁOWICZA Z POWIEŚCI „BRACIA KARAMAZOW” FIODORA DOSTOJEWSKIEGO <p>The paper proposes the employment of exemplary rhetorical tropes and figures present in literary works for further development of presentation skills in tertiary education students through strengthening their communicative competence. It reflects on rhetorical devices (both semantic and syntactic) and figurative language based on Dostoevsky’s Karamazov Brothers to be later-on used in a contemporary business context to a make any public presentation less of a bore. It strongly promotes and hopefully envisions the great comeback of long-forgotten rhetorical studies that should be reintroduced in HEI agendas in the form of Interpersonal Communication and Public Presentation courses.</p> Marcin Krawczak, Artur Urbaniak Copyright (c) 2019 Scripta Neophilologica Posnaniensia nie, 15 gru 2019 00:00:00 +0000 ON ORAL ATTAINMENT IN A FOREIGN LANGUAGE <p>The article is devoted to oral attainment in a foreign language. It revises the term speaking, and explains its difficult role, yet fundamental both in teaching and in learning. Although oral communication is not easy to success in, it is, inevitably, one of the main determinants of students’ achievements in a classroom situation. The article presents what happens during a typical classroom interaction situation, emphasizing the cooperation between the speaker and the listener, quoting Grice’s (1975) four maxims governing the cooperation in communication, namely, the maxim of quantity, quality, relation and manner. Then, various features, factors and functions related to speaking are enumerated, underlining the difficult role of speaking in the whole process of foreign language learning. According to Common European Framework (Council of Europe 2001), all the features of spoken language, also mediating and interaction, are important in designing speaking tasks/tests, setting the assessment criteria, establishing and organizing principles and curricula for the teaching programs. The last section of the article is devoted to assessing oral skills, hence different approaches and scales are presented as examples, together with a brief explanation of the constructs of reliability and validity is speaking assessment. Special reliability and validity procedures have to be employed by test designers in order to obtain objectivity of the scores.</p> Magdalena Pospieszyńska-Wojtkowiak Copyright (c) 2019 Scripta Neophilologica Posnaniensia nie, 15 gru 2019 00:00:00 +0000 SOME OBSERVATIONS ON THE HANDSHAKE AS A CRUCIAL INDICATOR OF THE EMPATHIC AND PEACEBUILDING CULTURE <p>Handshake is a very primeval human gesture which follows from the erect posture and the freeing of the upper limbs. Its evolutionary benefits for mankind are briefly discussed. It is emphasized that the free hands, the right hand in particular, have been of fundamental importance to human culture thus underlying interpersonal linkages and communication. Handshake is loaded semantically positively and in this capacity it serves in a number of important integrative functions in human social life, in particular, in peacebuilding.</p> Joanna Puppel Copyright (c) 2019 Scripta Neophilologica Posnaniensia nie, 15 gru 2019 00:00:00 +0000 KRÓTKI ZARYS EWOLUCJI FILOLOGII: UJĘCIE ‘PORTALOWE’ <p>In the paper, the author postulates that philology may be characterized by an evolutionary sequence: from classical philology, to modern native and nonnative types of philologies, to the expected panphilology. The portals perspective applied in the paper has allowed the author to investigate all four evolutionary phases with special emphasis on the latest phase of the proposed evolutionary sequence. Panphilology has been described in greater detail as characterized by such features as an open and eclectic type of studies, cosmopolitanism and students' freedom in selecting their highly individual paths of studies.</p> Stanisław Puppel Copyright (c) 2019 Scripta Neophilologica Posnaniensia nie, 15 gru 2019 00:00:00 +0000 AUCH GEHÖRLOSE LERNER KÖNNEN FREMDSPRACHEN LERNEN <p>How do the deaf people learn to communicate? Can the deaf people learn the phonic language (sound language, germ. lautsprachlich kommunizieren); can they learn foreign languages? What conditions should be met for this? What support should they expect from the family, from teachers, from hearing people? The answer to this will be a description of Sarah Neef’s learning the sound language.</p> Barbara Skowronek Copyright (c) 2019 Scripta Neophilologica Posnaniensia nie, 15 gru 2019 00:00:00 +0000 THE LGBT COMMUNITY AS A STAKEHOLDER IN COMMUNICATING CORPORATE SOCIAL RESPONSIBILITY: AN ANALYSIS OF SELECTED CASE STUDIES <p>Corporate Social Responsibility (CSR) has become an indispensable element of corporate communication. Engagement in social initiatives enables companies to stabilise their positive image, present their values and communicate with stakeholders. Although in recent years the LGBT community has more and more frequently been the addressee of such corporate actions, this theme has rarely been explored by scholars. The present paper aims to investigate how corporate initiatives related to CSR are communicated to the LGBT community as one of the corporate stakeholders. Due to the scarcity of subsequent research, the current qualitative study is of an explorative character and has taken the form of a case study. Three brands renown for addressing the LGBT community, i.e. Ben and Jerry’s, Levi’s and Absolut Vodka, have been selected for the study, which analyses the relevant communication practices. The study primarily aims to specify the image of the LBGT community emerging from the campaigns analysed and to identify the communication channels and tools applied. Additionally, it also attempts to scrutinise the outcomes of these activities and their impact on corporate reputation as well as the perception of the LGBT community in a wider social context.</p> Marta Szyndlar, Emilia Wąsikiewicz-Firlej Copyright (c) 2019 Scripta Neophilologica Posnaniensia nie, 15 gru 2019 00:00:00 +0000 THE NEW PARADIGM OF MEDICAL ENGLISH TEACHING AT THE UNIVERSITY LEVEL <p>Currently practised methods of medical English instruction at tertiary education level often focus on medical terminology embedded in the English language classes. These strategies which comprise medical terminology and simple dialogues do not meet the needs of highly qualified medical health care workers (doctors, nurses, paramedics and many others). The new paradigm claims that medical English should be taught from the perspective of medicine and health care first and reinforced by the vocabulary acquisition; first – teach the students standards of medical practice (anatomy, pharmacology, physiology, medical sciences. and behavioural/ethical procedures), later on – concentrate on medical communication (see: M. Hull, 2004). The following paper concentrates on both formerly mentioned parameters; and also includes student and teacher motivation. Further, language acquisition as well as language learning are discussed. The new paradigm is defined as a combination of academic preparation which comprises cognitive and behavioural approaches that appear to be secondary to the context of the given class. Students are encouraged to search for synonyms, abbreviations and alternative ways of expressing meaning to communicate with each other. They also prepare their own multimedia presentations in the group and deliver speeches on subjects contained in curriculum. Concluding, the author of this paper expresses the opinion that foundational underpinnings of the curriculum of the Medical English course should be linked to the parameters for the health care professions. Context of the classes needs to be relevant to the work of the health professionals (according to Pratt and others, 2002). Over the last 10 years the paradigm for medical English teaching in North America and West European countries has changed enormously and has started to pave its new way at tertiary education level in Poland as well, which is presented briefly in this paper and – hopefully will continue to develop according to the newly occurring phenomena.</p> Janina Wiertlewska Copyright (c) 2019 Scripta Neophilologica Posnaniensia nie, 15 gru 2019 00:00:00 +0000 I ANLEDNING 300-ÅRSJUBILEET: JOHAN ERNST GUNNERUS OG “AGDERS GUNNERUS” – ET BIDRAG TIL Å FORSTÅ HVORFOR BISKOP GUNNERUS FORESLO ET NORSK UNIVERSITET I KRISTIANSAND I 1771 <p>The paper is written in connection with the 2018 300th anniversary of the birth of the professor and bishop, Johan Ernst Gunnerus (1718–1773), who founded modern science in Norway and who, in 1760, also founded the first learned society in the country: The Royal Norwegian Society of Sciences and Letters in Trondheim. In 1758 Professor Gunnerus was appoined the bishop for the whole of northern Norway, as the bishop of Trondheim. In 1771 Bishop Gunnerus was called to the capital of the then Danish-Norwegian kingdom, Copenhagen, with the mission of reforming the Copenhagen university, at that time the only university in the entire dual kingdom. In his recommendation for reforms of the university, he also included a proposal for the establishment of a university in Norway. In this proposal, he argued for the city of Kristiansand as the most suitable location for that university. If the King would follow his recommendation, he would himself move to Kristiansand and also bring with him the Royal Society from Trondheim. Many people have subsequently wondered why he chose to point to Kristiansand for the establishment of the first Norwegian university, and not Oslo (where the university was finally opened in 1813) or Trondheim (where he had founded the Royal Society 11 years earlier). It has been thought that Gunnerus suggested Kristiansand mainly because the fact that the city was close to Denmark and a university there could perhaps have also recruited students from northern Jutland. Some have even suggested that Gunnerus proposed Kristiansand because he knew it would not be acceptable to Copenhagen or to the King, and then Trondheim (his “real” wish) could then emerge as a more plausible candidate, even if it was situated rather far north. In this paper, I argue that until now everybody who has discussed Gunnerus' choice of location for a Norwegian university has missed one decisive point: before Gunnerus moved from Copenhagen (where he was professor) to Trondheim (as bishop), Kristiansand was known in Norway, Denmark and the rest of Europe as the Norwegian centre for science and research. This was due to just one man, Bishop Jens Christian Spidberg (1684–1762). I show how Spidberg established himself through international publications as the leading scientist in Norway, and how everybody with a scientific question during the first half of the 18th century looked to Kristiansand and Spidberg for the answer. This, I argue, gave<br>Kristiansand an academic and scientific reputation that Gunnerus was very well aware of and could exploit in his recommendation of Kristiansand as the location for the first Norwegian university. However, this knowledge about this reputation of Kristiansand’s in the first half of the 18th century has since been lost completely, mostly because Gunnerus’ fundamental seminal contribution in the second half of the 18th century has completely overshadowed the academic situation in Norway before his time. Finally in 2007 a university, the University of Agder, was established in Kristiansand, on the basis of a university college with academic roots going back to 1828. An academy of science, the Agder Academy of Sciences and Letters, was founded in 2002. A formal agreement of cooperation between the Royal Society and the then university college was signed 2001, and the academy joined the agreement in 2005. This agreement confirmed the long academic ties between Kristiansand and Trondheim, going all the way back to the scientific positions first held by Spidberg in Kristiansand and then by Gunnerus in Trondheim.</p> Ernst Hakon Jahr Copyright (c) 2019 Scripta Neophilologica Posnaniensia nie, 15 gru 2019 00:00:00 +0000 INTRA MUROS. ZUR GESCHICHTE DES (ERZWUNGENEN) SCHWEIGENS DER LITERATUR <p>In the article, an attempt has been made to analyze the systems of control of social communication based on the history of censorship in Germany. Apart from the historical context, reference has been made to the relationship of systems of censorship to modernization processes. In addition, the crucial role of legal awareness in society has been indicated. Within the scope of the present analysis, important methodological issues concerning research on forms, manifestations and effects of censorship related to the XXth century German literature have been considered.</p> Czesław Karolak Copyright (c) 2019 Scripta Neophilologica Posnaniensia nie, 15 gru 2019 00:00:00 +0000 RECEPCJA ESTETYCZNA POEZJI KONKRETNEJ NA LEKCJI JĘZYKA OBCEGO <p>The subject of the article is the aesthetic reception of concrete poetry and the possibility of its use in foreign language classes. Reception aesthetics concentrates on the reception of the work and not its production. Concrete poetry works on sight and hearing, combines decoding of letters with visual perception and creates special opportunities for aesthetic reception in foreign language classes. The article draws attention to the phenomenon of text communication. The historical background and the first attempts to experiment with concrete poetry are discussed. Works of concrete poetry bring together aesthetics and didactics, which justifies their use in class. The functions and objectives of working with concrete poetry in the lesson are discussed and examples of works included in textbooks and examples of lesson scenarios are given.</p> Katarzyna Meinel Copyright (c) 2019 Scripta Neophilologica Posnaniensia nie, 15 gru 2019 00:00:00 +0000 JĘZYKOWO-KULTUROWE KONSEKWENCJE KONTAKTU MAJÓW Z HISZPANAMI <p>In the paper, an attempt has been made to describe the cultural and linguistic contacts between the local Maya civilization and the Spanish conquistadores. The consequences of that contact for the local culture and Mayan-Spanish interrelationships have been discussed. The authors emphasize that as a result of this intensive and long-time contact, the Spanish culture has not been completely imposed on the Maya culture, nor has Spanish language completely subjugated the Mayan language.</p> Boguchwała Tuszyńska, Kajetan Jagodziński Copyright (c) 2019 Scripta Neophilologica Posnaniensia nie, 15 gru 2019 00:00:00 +0000 Noty o autorach <p>Noty o autorach</p> Stanisław Puppel Copyright (c) 2019 Scripta Neophilologica Posnaniensia nie, 15 gru 2019 00:00:00 +0000