THE ROLE OF A POSITIVE SPIRIT IN THE ATTRACTIVENESS, SOCIABILITY AND SUCCESS OF A PUBLIC PLACE

Main Article Content

Lyes Rahmani
Maha Messaoudene

Abstract

The objective of this article is to highlight the role of the spirit as an intangible component in the attractiveness, conviviality and success of public places. The comparative study, which covers two public places having the same typo-morphology and sharing the same geographical and sociocultural context, aims to measure the spirits of these two places. The study is based on a theoretical conceptualisation and quantitative analysis of data collected using a measurement tool having satisfactory psychometric qualities. The two main statistical techniques employed are the relative importance index (RII) and the T-test. The results of the study show that the valence1  of the spirit affects the attractiveness, the conviviality and the success of public places.


1Kurt Lewin was one of the first to use the word ‘valence’. This is in a way synonymous with the value of psychic force with a positive or negative polarity and a degree of high, low or neutral intensity (Rainio 2009).

Downloads

Download data is not yet available.

Article Details

How to Cite
Rahmani, L., & Messaoudene, M. (2019). THE ROLE OF A POSITIVE SPIRIT IN THE ATTRACTIVENESS, SOCIABILITY AND SUCCESS OF A PUBLIC PLACE. Quaestiones Geographicae, 38(4), 49–62. https://doi.org/10.2478/quageo-2019-0040
Section
Articles

References

  1. Advercity, 2019a. Statistics of Ghardaïa. Retrieved from DB-City.com: https:// https://en.db-city.com/Algeria--Ghardaïa (accessed: 12 October 2019).
  2. Advercity, 2019b. Statistics of Metlili. Retrieved from DBCity.com: https://en.db-city.com/Algeria--Ghardaïa--Metlili (accessed: 12 October 2019).
  3. Amendoeira A., Aguiar J., Alfenim R., 2008. Nouveau lieu, nouvel esprit? L’esprit des lieux est-il transferable (A new place, a new spirit? Is the spirit of place transferable?): 1–9.
  4. Augoyard J., 2008. Conférence inaugurale: Faire une ambiance? (Inaugural conference: Creating an atmosphere). 1st International Congress on Ambiances. Grenoble: A la Croisée: 17–35.
  5. Aurier P., Evrard Y., 1998. Elaboration et validation d’une échelle de mesure de la satisfaction des consommateurs (Development and validation of a scale for measuring consumer satisfaction). In: Actes du colloque AFM Bordeau (Proceedings of the AFM Bordeau conference): 51–72.
  6. Bagozzi R., Gopinah M., Nyer P., 1999. The role of emotions in marketing. Journal of the Academy of Marketing Science 27(2): 184–206.
  7. Balez S., 2001. Ambiances olfactives dans l’espace construit: perception des usagers et dispositifs techniques et architecturaux pour la maîtrise des ambiances olfactives dans des espaces de type tertiaire (Olfactory atmospheres in the built space: User perception and technical and architectural devices for the control of olfactory atmospheres in tertiary-sector spaces). Doctoral dissertation. University of Nantes, Nantes.
  8. Baudouin J.-Y., Tiberghien G., 2007. Psychologie cognitive (Cognitivie psychology): Vol. 1, L’adulte (The adult). Editions Bréal.
  9. Berryman T., 2005. Réapprendre à habiter ici et entre nous: une éducation centrée sur les lieux et la communauté. Education relative à l’environnement: regards-recherches-réflexions (Learn again to live here and among us: An education centred on places and community. Environmental education: Insights-research-reflection) 5: 65–86.
  10. Bitner M., 1992. Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing 56(2): 57–71.
  11. Bonnefont A., Erraja K., 2006. Congruence perçue par le consommateur entre l’ambiance olfactive et les autres varaibles d’atmosphère du magasin: Etude exploratoire (Congruence perceived by the consumer between olfactory atmosphere and other variations of the store’s atmosphere: Exploratory study). 11 ème journée de Recherche en Marketing de Bourgogne (11th Burgundy Marketing Research Day). Bourgogne: 9–10.
  12. Brochot A., La Soudière M., 2010. Pourquoi le lieu? (Why the place?). Communications 5–16.
  13. Brumann C., 2013. Comment le patrimoine mondial de l’Unesco devient immatériel (How Unesco’s World Heritage becomes intangible). Musée du quai Branly (Quai Branly Museum). No. 18: 22–49.
  14. Butor M., Calle-Gruber M., 2007. Œuvres complètes de Michel Butor (Complete works of Michel Butor) Vol. 5. Éditions de la Différence.
  15. Cauvin C., 1999. Pour une approche de la cognition spatiale intra-urbaine (For an approach to intra-urban spatial cognition). Cybergeo: European Journal of Geography.
  16. Chan D., Kumaraswamy M., 1997. A comparative study of causes of time overruns in Hong Kong construction projects. International Journal of Project Management 15(1): 55–63.
  17. Chen Y., Okudan G., Riley D., 2010. Sustainable performance criteria for construction method selection in concrete buildings. Automation in Construction 19(2): 235–244.
  18. Churchill J., 1979. A paradigm for developing better measures of marketing constructs. Journal of Marketing Research: 64–73.
  19. Cocteau J., Chanel P., 1973. Jean Cocteau en verve (An exuberant Jean Cocteau). Pierre Horay, Paris.
  20. Coricelli G., 2005. Two-levels of mental states attribution: From automaticity to voluntariness. Neuropsychologia: 43(2): 294–300.
  21. Dal G., 1997. Du principe d’unicité catégorielle au principe d’unicité sémantique: incidence sur la formalisation du lexique construit morphologiquement (From the principle of categorical uniqueness to the principle of semantic uniqueness: Impact on the formalisation of the morphologically constructed lexicon). In: Buvet P.-A., Cardey S., Greenfield P., Madec H. (eds), Actes du colloque international Fractal (Proceeding of the Fractal international conference) Vol. 97: 105–115.
  22. Daucé B., Rieunier S., 2002. Le marketing sensoriel du point de vente (Sensory marketing of the point of sale). Recherche et Applications en Marketing (French Edition) 17(4): 45–65.
  23. Derbaix C., Pham M., (1989). Pour un développement des mesures de l’affectif en marketing: synthèse des prérequis (Developing affective measures in marketing: Synthesis of the prerequisites). Recherche et Applications en Marketing (French Edition) 4(4): 71–87.
  24. Duval C., Piolino P., Bejanin A., Laisney M., Eustache F., Desgranges B., 2011. La théorie de l’esprit: aspects conceptuels, évaluation et effets de l’âge (The theory of mind: Conceptual aspects, evaluation and effects of age). Revue de neuropsychologie 3(1): 41–51.
  25. Ekman P., 1982. Emotion in the human face. Cambridge University Press, New York.
  26. Garcelon C., Vitali-Volant M., Auzemery-Clouteau G., Magrou R., Blanchart P., Aurel M., Doze P., 2012. Céramique et espace urbain (Ceramics and urban space). Ensa Limoges Clermont Ferrand, Limoges.
  27. Gardiner H., Metcalf R., Beebe-Center J., 1937/1970. Feeling and emotion: A history of theories. Greenwood, Westport, CN.
  28. Goldstein E., 2014. Cognitive psychology: Connecting mind, research and everyday experience. Nelson Education.
  29. Grabar N., Tribout D., Dal G., Fradin B., Hathout N., Lignon S., Zweigenbaum P., 2006. Productivité quantitative des suffixations par-ité et-Able dans un corpus journalistique moderne (Quantitative productivity of suffixations with -ity- and -able- in a modern journalistic corpus). TALN: 167–175.
  30. Hall E., 1971. La Dimension cachée (The hidden dimension). Éd. du Seuil, Paris.
  31. Holbrook M., Hirschman E., 1982. The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research 9(2): 132–140.
  32. Izard C.E., 1977. Human emotions. Plenum Press, New York.
  33. Joly D., Turgeon L., 2010. L’Esprit du lieu: entre le patrimoine matériel et immatériel (Spirit of place: Between tangible and intangible heritage). Sainte-Foy, Presses de l’Université Laval, «Patrimoine en mouvement», 2009. LXII-436 p. ISBN 978-2-7637-8994-4. Rabaska: Revue d’ethnologie de l’Amérique française 8: 254–257.
  34. Kaufmann P., 1999. L’expérience émotionnelle de l’espace (The emotional experience of space). Vrin, Paris.
  35. Kemper T., 1987. How many emotions are there? Wedding the social and the autonomic components. American Journal of Sociology 93(2): 263–289.
  36. Kometa S., Olomolaiye P., Harris F., 1994. Attributes of UK construction clients influencing project consultants’ performance. Construstion Management and Economics 12(5): 433–443.
  37. Kotler P., 1973. Atmospherics as a marketing tool. Journal of Retailing 49(4): 48–64.
  38. Lacœuilhe J., 2000. L’attachement à la marque: proposition d’une échelle de mesure (Attachment to the brand: Proposal for a measurement scale). Recherche et Applications en Marketing (French Edition) 15(4): 61–77.
  39. Lemoine J.-F., 2003. Vers une approche globale de l’atmosphère du point de vente (Towards a comprehensive approach to the atmosphere of the point of sale). Revue Française du Marketing 198(3/5): 83–101.
  40. Lemoine J., 2004. Magasins d’atmosphére: quelles évolutions et quelles perspectives d’avenir? (Atmosphere stores: What developments and future prospects) Revue Française du Marketing 198(3/5): 107.
  41. Lemoine J., 2005. L’atmosphère du point de vente comme variable stratégique commerciale: bilan et perspectives (The atmosphere of the point of sale as a strategic commercial variable: Assessment and prospects). Décisions Marketing 79–82.
  42. Lichtlé M., Plichon V., 2005. La diversité des états affectifs dans un point de vente (The atmosphere of the point of sale as a strategic commercial variable: Assessment and prospects). Décisions Marketing 33–42.
  43. Lichtlé M., Plichon V., 2014. Les émotions ressenties dans un point de vente : Proposition d’une échelle de mesure (Emotions experienced in a point of sale: Proposal for a measurement scale). Recherche et Applications en Marketing 29(1): 3–26.
  44. Lombart C., 2004. Le butinage: proposition d’une échelle de mesure (Wandering customers: Proposal of a measurement scale). Recherche et Applications en Marketing (French Edition) 19(2): 1–30.
  45. Myers D., 2004. Psychologie (Psychology) (éd. Septième édition). Médecine-Sciences Flammarion, Paris.
  46. Norberg-Schulz C., 1981. Genius Loci/Paysage-Ambiance-Architecture (Genius Loci/Landscape-Atmosphere-Architecture). Trans: Seyler O., Pierre Mardaga éditeur, Bruxelles.
  47. Osgood C., Suci G., 1955. Factor analysis of meaning. Journal of Experimental Psychology 50(5): 325–338.
  48. Plutchik R., 1980. Emotion: A psychoevolutionary synthesis. Harper & Row, New York.
  49. Premack D., Woodruff G., 1978. Does the chimpanzee have a theory of mind? Behavioral and brain sciences 1(4): 515–526.
  50. Rainio K. 2009. Kurt Lewin’s dynamical psychology revisited and revised. Dynamical psychology: An International, Interdisciplinary Journal of Complex Mental Processes.
  51. Rémy N., 2004. Ambiances sonores en gare: de la mesure acoustique à la mesure immergée (Sound atmospheres in railway stations: From acoustic measurement to submerged measurement). In: Amphoux P., Thibaud J., Chelkoff G. (eds), Ambiances en débats (Atmospheres debated) A la croisée: 207–215.
  52. Robert P., 2005. Grand Robert de la langue française (Grand Robert dictionary of the French language).
  53. Russell J., 1980. A circumplex model of affect. Journal of Personality and Social Psychology 39(6): 1161–1178.
  54. Russell J., Mehrabian A., 1978. Approach-avoidance and affiliation as functions of the emotion-eliciting quality of an environment. Environment and Behavior 10(3): 355–387.
  55. Schmitt B., 1999. Experiential marketing. Journal of Marketing Management 15(1–3): 53–67.
  56. Steiner P., 2005. Introduction cognitivisme et sciences cognitives (Introduction cognitivism and cognitive science). Labyrinthe 20: 13–39.
  57. Thamm R., 2006. The classification of emotions. In: Stets J., Turner J., Handbook of the Sociology of Emotions 2: 664. Springer.
  58. Thibaud J., 2002. L’horizon des ambiances urbaines (The horizon of urban atmospheres). Communications 73: 185–201.
  59. Tomkins S., 1980. Affect as amplification: Some modifications in theory. Theories of emotion, Academic Press: 141–164.
  60. Turgeon L., 2008. L’esprit du lieu: entre le matériel et l’immatériel, présentation de la thématique du colloque (The spirit of the place: Between the tangible and the intangible, presentation of the theme of the conference). Retrieved from: Icosmos Open Archive: http://openarchive.icomos. org/242/1/inaugural-Turgeon.pdf (accessed: 25 May 2014).
  61. Turgeon L., 2010. Introduction. Du matériel à l’immatériel. Nouveaux défis, nouveaux enjeux. Ethnologie française (Introduction. From material to immaterial. New challenges, new issues) Ethnologie Française 40(3): 389–399.
  62. Waris M., Liew M.S., Khamidi M.F., Idrus A., 2014. Criteria for the selection of sustainable onsite construction equipment. International Journal of Sustainable Built Environment 3(1): 96–110.
  63. Whyte W., 1980. The social life of small urban spaces. New York.
  64. Zumthor P., 2015. Athmosphères. Birkhauser, Basel.