Keywords
stag destinations
stag regions
search engine
city break
How to Cite
Abstract
The primary objective of this article is to determine the degree of popularity of stag tourism destinations in Europe. Research was based on the search engine method, involving an analysis of the highest positioned offers of travel agencies in the most commonly used search engines in Europe (Google, Bing, Yahoo). The analysis divided the studied cities into four categories in terms of popularity. Conducting the said analysis is strongly justified, because academic publications have so far not provided studies which have determined the degree of popularity of stag destinations on a continental scale.
References
Agarwal A., Hosanagar K., Smith M., 2011. Location, location, location: an analysis of profitability of position in online advertising markets. Journal of Marketing Research 48(6): 1057–1073. DOI: http://dx.doi.org/10.1509/jmr.08.0468.
Aghdam A.R., Kamalpour M., Sim A.T.H., 2014. Knowledge Discovery for Tourism Using Data Mining and Qualitative Analysis: A Case Study at Johor Bahru, Malaysia. International Journal of Asian Business and Information Management 5(4): 48–59. DOI: 10.4018/ijabim.2014100105.
Andrews H., 2005. Feeling at home: Embodying Britishness in a Spanish charter tourists resort. Tourist Studies 5(3): 247–266. DOI: 10.1177/1468797605070336.
Bell D., 2008. Destination drinking: Towards a research agenda on alcotourism. Drugs: education, prevention and policy 15(3): 291–304. DOI: 10.1080/09687630801934089.
Boazman S., 2010. Stag parties ‘fuels sex trafficking’. BBC News [online] (http://news.bbc.co.uk/2/hi/europe/8457172.stm; accessed: 15 September 2015).
Bowes G., 2004. UK louts plague Prague. The Guardian, February 8 (http://www.theguardian.com/travel/2004/feb/08/travelnews.observerescapesection1; accessed: 12 September 2015).
Brin S., Page L., 1998. The anatomy of a large-scale hypertextual web search engine. In: Seventh international world-wide web conference (WWW 1998). DOI: 10.1016/j.comnet.2012.10.007 (accessed: 24 September 2015).
Dunne G., Flanagan S., Buckley J., 2010. Towards an understanding of international city break travel. International Journal of Tourism Research 12(5): 409–417 (http://arrow.dit.ie/cgi/viewcontent.cgi?article=1027&context=tfschhmtart; accessed: 12 September 2015).
Feng J., Bhargava H.K., Pennock D.M., 2007. Implementing sponsored search in web search engines: computational evaluation of alternative mechanisms. INFORMS Journal on Computing 19(1): 137–148. DOI: http://dx.doi.org/10.1287/ijoc.1050.0135.
Fesenmaier D.R., Xiang Z., Pan B., Law R., 2011. A framework of search engine use for travel planning. Journal of Travel Research 50(6): 587–601. DOI: 10.1177/0047287510385466.
Gandal N., 2001. The dynamics of competition in the internet search engine market. International Journal of Industrial Organization 19(7): 1103–1118. DOI: 10.1016/S0167-7187(01)00065-0.
Ghose A., Ipeirotis P., Li B., 2012. Search less, find more? Examining limited consumer search with social media and product search engines. In: Proceedings of the thirty-third international conference on information systems (ICIS 2012) (http://www.ipeirotis.com/wp-content/uploads/2012/10/ICIS2012_OptimalSearch_Final.pdf; accessed: 22 September 2015).
Ghose A., Ipeirotis P., Li B., 2014. Examining the impact of ranking on consumer behavior and search engine revenue. Management Science 60(7): 1632–1654. DOI: http://dx.doi.org/10.1287/mnsc.2013.1828.
Graham B., Shaw J., 2008. Low-cost airlines in Europe: Reconciling liberalization and sustainability. Geoforum 39(3): 1439–1451. DOI: 10.1016/j.geoforum.2007.12.006.
Grigolon A.B., Kemperman A.D.A.M., Timmermans H.J.P., 2012. The influence of low-fare airlines on vacation choices of students: Results of a stated portfolio choice experiment. Tourism Management 33(5): 1174–1184. DOI: 10.1016/j.tourman.2011.11.013.
Hughes H.L., Allen D., 2009. Accession 2004: Views of the impact on tourism. Tourism and Hospitality Research 9(3): 185–198. DOI: 10.1057/thr.2009.9.
Hwang Y., Gretzel U., Xiang Z., Fesenmaier D., 2006. Information search of travel decisions. In: Fesenmaier D., Werthner H., Wöber K. (eds), Destination recommendation systems: behavioral foundations and applications. CAB international, Cambridge: 3–16.
Iwanicki G., 2014. Wybrane aspekty stag tourism w polskich miastach (Selected aspects of stag tourism in Polish cities). In: Godlewski G., Zalecha M. (eds), Turystyka kontrowersyjna na współczesnym rynku podróży – formy, uwarunkowania, skutki. AWF, Warszawa, Biała Podlaska: 171–182.
Iwanicki G., Dłużewska A., 2014. Selected aspects of foreign clubbing tourism in Tricity (in Polish). Turystyka Kulturowa 12: 38–53. DOI: http://turystykakulturowa.org/ojs/index.php/tk/article/view/516/498.
Iwanicki G., Dłużewska A., 2015. Potential of city break clubbing tourism in Wroclaw. Bulletin of Geography. Socio-economic Series 28: 77–89. DOI: http://dx.doi.org/10.1515/bog-2015-0017.
Jansen B.J., Booth D.L., Spink A., 2008. Determining the informational, navigational, and transactional intent of web queries. Information Processing and Management 44(3): 1251–1266. DOI: 10.1016/j.ipm.2007.07.015.
Jansen B.J., Brown A., Resnick M., 2007. Factors relating to the decision to click on a sponsored link. Decision Support Systems 44(1): 46–59. DOI: 10.1016/j.dss.2007.02.009.
Jansen B.J., Pooch U., 2001. A review of web searching studies and a framework for future research. Journal of the American Society for Information Science and Technology 52(3): 235–246. DOI: 10.1002/1097-4571(2000)9999:9999<::AID-ASI1607>3.0.CO;2-F.
Jansen B.J., Spink A., 2005. An analysis of web searching by European AlltheWeb.com users. Information Processing and Management 41(2): 361–381. DOI: 10.1016/S0306-4573(03)00067-0.
Jansen B.J., Spink A., 2006. How are we searching the World Wide Web? A comparison of nine search engine transaction logs. Information Processing and Management 42(1): 248–263. DOI: 10.1016/j.ipm.2004.10.007.
Jansen B.J., Spink A., 2009. Investigating customer click through behaviour with integrated sponsored and nonsponsored results. International Journal of Internet Marketing and Advertising 5: 74–94. DOI: 10.1504/IJIMA.2009.021951.
Joachims T., 2002. Optimizing search engines using clickthrough data. In: Proceedings of the eighth ACM SIGKDD international conference on knowledge discovery and data mining: 133–142 (http://www.cs.cornell.edu/people/tj/publications/joachims_02c.pdf; accessed: 18 September 2015).
Kinnaird V., Hall D., 1994. Tourism: A gender analysis. Wiley, Chichester.
Linnes C., Kowalski P., Lema J., Lam W., Agrusa J., 2014. Social Media and Technology: The Influence of Hawaii’s hotels. Consortium Journal of Hospitality and Tourism 19(2): 54–73 (http://www.hpu.edu/CBA/Docs/AgrusaLamLinnes_Article_2014.pdf; accessed: 17 September 2015).
Low V., 2009. Riga stag parties are not an entirely British affair. The Time August 10 (http://www.thetimes.co.uk/tto/news/world/europe/article2600798.ece; accessed: 15 September 2015).
McLaughlin D., 2006. Europe’s hottest party capitals go cool on UK stags. The Guardian April 23 (http://www.theguardian.com/travel/2006/apr/23/travelnews.uknews.theobserver; accessed: 17 September 2015).
O’Connor P., 2010. Managing a hotel’s image on TripAdvisor. Journal of Hospitality Marketing & Management 19(7): 754–772. DOI: 10.1080/19368623.2010.508007.
Pan B., Xiang Z., Law R., Fesenmaier D., 2011. The dynamics of search engine marketing for tourist destinations. Journal of Travel Research 50(4): 1–13. DOI: 10.1177/0047287510369558.
Rohrer F., 2006. Stagflation. BBC News [online] (http://news.bbc.co.uk/2/hi/uk_news/magazine/5101628.stm; accessed: 20 September 2015).
Rosoff M., 2014. Here’s how dominant Google is in Europe. Business Insider November 29 (http://www.businessinsider.com/heres-how-dominant-google-is-in-europe-2014-11; accessed: 20 September 2015).
Smith M., Puczko L., 2010. Out with the old, in with the new? Twenty years of post socialist marketing in Budapest. Journal of Town & City Management 1(3): 288–299.
StBM. 2014. Top 10 European Stag locations (http://www.simplythebestman.co.uk/bestman-top-tens.html; accessed: 21 September 2015).
Taylor J., 2008. Britons behaving badly: The stag’s guide to playing away. The Independent February 21 (http://www.independent.co.uk/news/uk/this-britain/britons-behaving-badly-the-stags-guide-to-playing-away-784928.html; accessed: 18 September 2015).
The Plunge, 2013. 10 best bachelor party destinations in North America (http://www.theplunge.com/bachelorparty/best-destinations-and-cities-for-bachelor-party-2/; accessed: 21 September 2015).
Thompson K., 2014. Top 5 stag do destinations in the world (http://www.confetti.co.uk/hen-stag/best-places-to-go-on-a-stag-do-in-the-world/; accessed: 21 September 2015).
Thurnell-Read T., 2011. ‘Common-sense’ research: Senses, emotions and embodiment in researching stag tourism in Eastern Europe. Methodological Innovations Online 6(3): 39–49. DOI: 10.4256/mio.2011.005.
Thurnell-Read T., 2012. Tourism place and space. British stag tourism in Poland. Annals of tourism Research 39(2): 801–819. DOI: 10.1016/j.annals.2011.09.009.
Trew J., Cockerell N., 2002. The European Market for UK City Breaks. Insights 14(58): 85–111.
Walker M., 2013. Top 5 European stag do destinations (http://www.theweddingcommunity.com/634/Expert-Advice/Article/Top-5-European-Stag-Do-Destinations; accessed:20 September 2015).
Xiang Z., Fesenmaier D., 2005. An analysis of two search engine interface metaphors for trip planning. Information Technology and Tourism 7(2): 103–117. DOI: 10.3727/1098305054517291.
Xiang Z., Fesenmaier D., 2006. Assessing the initial step in the persuasion process: META tags on destination marketing websites. Information Technology and Tourism 8(2): 91–104. DOI: 10.1007/3-211-27283-6_20.
Xiang Z., Wöber K., Fesenmaier D., 2008. Representation of the online tourism domain in search engines. Journal of Travel Research 47(2): 137–150. DOI: 10.1177/0047287508321193.
License
© Faculty of Geographical and Geological Sciences, Adam Mickiewicz UniversityThis work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.