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CONSUMER WARRANTY AS A GENRE

Ilona DELEKTA

DOI: https://doi.org/10.14746/cl.2013.15.1

Abstract


The purpose of this paper is to present genre specificity of the consumer warranty and various factors determining its structure and language as well as consumer regulations. Warranty is a type of document that is commonly used and widely known. However, a possibility of different interpretations of warranty content can lead to its incomprehensibility and/or misinterpretation and have s pecific legal consequences. The author analysed English version of 110 warranty documents for consumer goods. The collected research material indicates a structural and syntactic diversity ofwarranty documents. It also illustrates how content and the language of the document might facilitate or hinder its correct interpretation.


Keywords


consumer warranty; genre; correct interpretation; readability

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References


Bhatia, Vijay K. 1996. Worlds of Written Discourse. London: Continuum.

Blischke, Wallace R, Murthy, D.N.Prabhakar. 1996. Product Warranty Handbook. New York: Marcel Dekker.

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Klare, G. R., J. E. Mabry, and L. M. Gustafson. 1955. The relationship of style difficulty to immediate retention and to acceptability of technical material. Journal of educational psychology 46:287-295.

Klare, G. R. 1963. The measurement of readability. Ames, Iowa: Iowa State University Press.

Kohl, John R. 2008. The Global English Style Guide: Writing Clear, Translatable Documentation for a Global Market. Cary, NC: SAS Institute Inc.

Loomba, Arvinder P.S. 1996. Historical Perspective on Warranty. In: Product Warranty Handbook. New York: Marcel Dekker.

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