Den svenska dagpressens särskilda ställning är inte tillfäldigheternas spel… Dagstidningsmarknaden i dagens Sverige
PDF (Svenska)

How to Cite

Dunajska, M. (2007). Den svenska dagpressens särskilda ställning är inte tillfäldigheternas spel… Dagstidningsmarknaden i dagens Sverige. Folia Scandinavica Posnaniensia, 7, 213–230. Retrieved from


The Swedish newspaper market has been traditionally very strong both in terms of circulation and advertising revenues. Thus, the country has always been placed close to tbe top in newspaper consumption in Europę. The following article is an attempt to give an overview of the newspaper market in toda/s Sweden, with its traditional division and major features. Special emphasis is laid on those phenomena which contributed to Sweden's uniąue position on the European market, namely the fact that newspaper circulation is generally very high, newspapers are mainly locally or regionally based, there is a high level of readership, and, what is worth noting, papers are read among all social groups. Moreover, most of the moming newspapers are sold by subscription and offer early moming borne delivery, which seems to be remarkably effective. The closing part of the article deals with the economic market, focusing mostly on the advertising revenues as well as concentration of the newspaper market.

PDF (Svenska)



Luthander, P. , Upplagegapet okar, Dagens Nyheter, 96-11-16.

Michanek, B., Aftonbladet sprangde historisk drömgräns, Aftonbladet, artikeln tillganglig som websida, http;/ (01-02-17).

Presspolitik för kvalitet förblir motiverad, Dagens Nyheter, 96-12-12.

Tamm, E., E., Viking Press, Wallpaper, 31/September 2000

Tidningsutgivamas statistik, tillgängligt som websidor,, (00-12-29), (00-12-29)., (00-12-29).

Tidningsstatistik, tillgäingligt som websidor,, (00-12-29)., (00-12-29).

Wadbring,I., Weibull, L., Metro on The Swedish Newspaper Market, artikeln tillgänlig som websida (01-01-06).

Weibull, L., Jönsson, A.M., The Swedish Media Landscape, European Journalism Centre,

, tillgängligt som websida, (01-01-06).

Wästberg, O., Kvällstidningar och populism, Svensk Linje 1/96, artikeln tillgänglig som

websida, (01-01-06).


Fonkowicz, J., Sztokholmskie ABC, Warszawa 1991.

Green, J., D., Nowa era komunikacji (från engelska), Warszawa 1999.

Gustafsson, K.E., Dagspressen i Norden. Struktur och ekonomi, Lund 1996.

Hadenius, S., (red.), Journalistik och Politik, Stockholm 1990.

Hadenius, S., Weibull, L., Massmedier. En bok om press, radio och TV, 5:te, heit omarbetade upplagan, Stockholm 1994.

Østgaard, E., (red.), Pressen i Norden. En bok om pressen i de nordiska länderna - dess historia - dess uppgifter - dess problem, Stockholm 1979.


Download data is not yet available.