Metaphors in Swedish journalism: the language of business

How to Cite

Mikołajczyk, M. (2007). Metaphors in Swedish journalism: the language of business. Folia Scandinavica Posnaniensia, 7, 277–285. Retrieved from


This paper discusses metaphors from the standpoint of cognitive semantics and explores conceptual metaphors in the Swedish language of business, as present in the joumalistic language of everyday newspapers. The introduction briefly reviews the history of metaphorical research, foUowed by a selection of conceptual metaphors found in the economic articles of two Swedish dailies 'Dagens Nyheter' and 'GOteborgs Posten'. This paper also analyses the functions performed by metaphors in economic articles.



Andersson, Tom. 1992. The Dynamics of Metaphor. Conflicting images of forest in Swedish discourse. Cognitive Studies, 8. Lund.

Black, Max. 1962. Models and Metaphors. Ithaca: Cornell University Press.

Cristofoli, Mirell. Dyrberg, Gunhild. Stage, Lilian. 1998. Metaphors, Meaning and Translation. Hermes, Journal of Linguistics, 20, pp. 165-179.

Dagut, M.B. 1976. Can ‘Metaphor’ be translated? Babel, XXII: 1, pp. 21-33.

Goatly, Andrew. 1997. The Language of Metaphors. London and New York: Routledge.

Janicki, Karol. 1997. On Unconventional Metaphors as a Source of Misunderstanding. Language in Time and Space. Stuttgart: Franz Steiner Verlag Stuttgart

Kalisz, Roman. 2001. Językoznawstwo kognitywne w świetle Językoznawstwa funkcjonalnego. Gdańsk: Wydawnictwo Uniwersytetu Gdańskiego.

Lakoff, George. Johnson, Mark. 1987. Women, Fire and Dangerous Things. Chicago: University of Chicago Press.

Lakoff, George. Johnson, Mark. 1980. Metaphors We Line By. Chicago: University of Chicago Press.

Lakoff, George. Johnson, Mark. 1989. More Than Cool Reason. Chicago: University of Chicago Press.

Linell, Per. 1984. Människans språk. Malmö: Liber Förlag.

van Noppen, Jean-Pierre et al. 1985. Metaphor. A Bibliography of Post-1970 Publications. Amsterdam: John Benjamins.

Richards, I. A. 1965, The Philosophy of Rhetoric. Oxford: Oxford University Press

Rosch, Eleonor. 1975. Cognitive Representations of Semantic Categories. Journal of Experimental Psychology: General 104. pp. 192-233.

Stålhammar, Mall. 1997. Metaforernas mönster l fåcksåpraket och allmansprak. Stockholm: Carlsson Bokfórlag,

Taylor, John R. 1989. Linguistic Categorization: Prototypes in Linguistic Theory. Oxford: Clarendon Press. Second edition 1996.

Wittgenstein, Ludvig. 1970. Tractatus Logico-Philosophicus. Warszawa: Państwowe Wydawnictwo Naukowe.


Download data is not yet available.