#яНеБоюсьСказать (#NieBojęSięPowiedzieć) kampania z lipca 2016 roku na rosyjskojęzycznym Facebooku: analiza dyskursu

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Anna Sedysheva

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Aktywizm cyfrowy lub hashtagowy na platformach społecznościowych, takich jak Twitter i Facebook, w ostatnim czasie zyskał popularność na całym świecie. Kampanie takie jak #MeToo i #YesAllWomen zwróciły uwagę na problem przemocy ze względu na płeć i mizoginię. Artykuł ten jest poświęcony podobnej, ale wyjątkowej kampanii – #ЯнеБоюсьСказать (#NieBojęSięPowiedzieć) – która odbyła się w rosyjskojęzycznej społeczności Facebooka w lipcu 2016 roku. (Po tym wydarzeniu identyczną kampanię rozpoczęto na Ukrainie, a następnie w innych byłych radzieckich republikach, między innymi w Kazachstanie.) Cel tego artykułu jest dwojaki. Po pierwsze, przeprowadzając analizę dyskursu, autorka przygląda się postom związanym z #NieBojęSięPowiedzieć i stawia tezę, że kampania, w wyniku aktywnego udziału kobiet, zwiększyła widoczność problemu przemocy seksualnej. Uczestniczki kampanii, które zdecydowały się ujawnić osobiste doświadczenia swoje i innych, pomogły zwiększyć znaczenie kobiecego sprawstwa językowego i uczyniły #NieBojęSięPowiedzieć pierwszym jak dotąd dużym ruchem feministycznym w Rosji. Po drugie, autorka bada specyfikę kampanii #NieBojęSięPowiedzieć i stwierdza, że miała ona przede wszystkim charakter oddolny, a samoorganizacja i udział zwykłych ludzi były kluczowe dla powstania ruchu. W przeciwieństwie do #NieBojęSięPowiedzieć kampania #MeToo, działająca w kontekście zachodnim, była w dużej mierze inicjowana i prowadzona przez gwiazdy.

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Sedysheva, A. (1). #яНеБоюсьСказать (#NieBojęSięPowiedzieć) kampania z lipca 2016 roku na rosyjskojęzycznym Facebooku: analiza dyskursu. Praktyka Teoretyczna, 30(4), 180–203. https://doi.org/10.14746/prt.2018.4.7
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Anna Sedysheva, Polish Academy of Sciences’ Graduate School for Social Research in Warsaw

second-year PhD student at the Polish Academy of Sciences’ Graduate School for Social Research in Warsaw, Poland. Her Master’s degree in Cultural Communication was completed at the University of Wroclaw, Poland and she received her Bachelor’s degree in Russian Philology from Vladivostok’s Far Eastern Federal University, Russia. Her current research interests are: feminist movements, digital activism, feminist theory, gender and politics.

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