Nollywood and Female Gender Exploitation in Kenneth Gyang’s Oloture

Abstract

This study explores gender exploitation in Oloture, focusing on gender issues within the Nigerian film industry, with particular emphasis on the portrayal of women. Using Kenneth Gyang’s Oloture as a case study, the research examines how Nollywood projects gender dynamics and its role in shaping societal perceptions. Given the persistent gender inequalities in contemporary society, this study is both relevant and necessary. These issues have fueled the rise of feminism-an ideology and movement advocating for women’s emancipation. The paper investigates how gender is represented in Nollywood, assessing the industry’s influence in shaping gender narratives. Employing literary and sociological methodologies, the study analyzes how audiences consciously and unconsciously absorb messages from films. The findings reveal that the film industry wields significant power in shaping viewers’ perceptions through its portrayals. Given the urgent need to address gender discrimination and exploitation, all stakeholders must collaborate in tackling these issues. As a key recommendation, the study emphasizes the importance of women attaining economic empowerment, as this is crucial to bridging the persistent gender gap in society.