Abstrakt
Artykuł przedstawia historię wykorzystania mediów społecznościowych w kampaniach wyborczych polityków ze Stanów Zjednoczonych i Izraela jako współczesnego zjawiska w obecnej epoce ze względu na zmiany technologiczne w światowych mediach. Artykuł odpowiada na pytanie badawcze: Czy istnieje różnica w strategii korzystania z Twittera między Netanjahu a Obamą i na czym polega ta różnica? Należy zauważyć, że wiele artykułów dotyczyło sieci społecznościowych i politycznego wykorzystania sieci, ale o ile mi wiadomo, temat porównania i próby znalezienia różnic w kampaniach politycznych między dwoma przywódcami ze Stanów Zjednoczonych i Izraela nie został jeszcze zbadany. Celem artykułu, jest przedstawienie danych oraz analiza informacji z oficjalnego konta na Twitterze byłego premiera Izraela Netanjahu dotyczących kwestii bezpieczeństwa i zagrożenia ze strony Iranu wyrażonych w jego tweedach. Przedstawia się on w nich, jako “[…] odpowiedzialny za Izrael i jego obywateli […].” Przedstawia on kwestię bezpieczeństwa narodowego jako wygrywającą kartę przeciwko swoim przeciwnikom, aby zdobyć poparcie skrajnie prawicowego elektoratu w Izraelu. Tweety Obamy, który był pierwszy prezydent Stanów Zjednoczonych, wykorzystującym media społecznościowe, tworzą warstwę porównawczą. Przedstawiono prezydenckiego Twittera, służącego zdobyciu poparcia amerykańskiego elektoratu w wyborach prezydenckich w 2008 i 2012 r. Zwycięstwo zawdzięczał on jednak prezentowaniu treści ekonomicznych i społecznych.
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