Słowa kluczowe
sympatia
zaskoczenie
współczucie
komunikacja polityczna
wystąpienia publiczne
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Abstrakt
Artykuł przedstawia studium przypadku wystąpienia Prezydent Mołdawii Mai Sandu w czasie debaty na 77. Sesji Zgromadzenia Ogólnego Narodów Zjednoczonych we wrześniu 2022 roku w kontekście wojny w Ukrainie. Podejmuje się zagadnienie przywództwa opartego na współczuciu jako strategii komunikacyjnej zarządzania kryzysem politycznym, badając spójność treści narracji i bezpośredniości niewerbalnej jako jego wyznacznika w komunikacji politycznej. Badanie wykorzystuje dane zgromadzone w analizie treści wystąpienia i automatycznym kodowaniu ekspresji mimicznych z użyciem systemu FaceReader 9 (Noldus IT) do analizy nagrania wypowiedzi Sandu. Analiza linii czasowej pozwoliła porównać opowieść z intensywnością neutralności, emocji podstawowych, sympatii, bólu, uwagi, pobudzenia emocjonalnego, wektora emocjonalnego oraz estymacji tętna (RPPG), dokładnie opisując ujawnione sygnały odczuwanych emocji, motywacji i stresu fizjologicznego. Ustandaryzowane wyniki wskazują na podwyższoną sygnalizację emocji, zorientowaną na zaskoczenie – uznane za zastępczą ekspresję dla współczucia – sympatię i smutek, podczas gdy emocje przemocowe (gniew, obrzydzenie i pogarda) były ograniczone. Ponadto, analiza dostarczyła dowodów na spójną, werbalną i niewerbalną, obecność w wystąpieniu Sandu kluczowych zasobów przywództwa opartego na współczuciu.
Finansowanie
Artykuł jest efektem pracy opartej na narzędziach i procedurach badawczych wypracowanych w projekcie Rola emocji w oddziaływaniu narracji wspomnieniowych. Analiza wielopoziomowa. Instytucja finansująca: Narodowe Centrum Nauki, Polska; nr grantu. DEC-2016/21/B/HS5/00188.
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Licencja
Prawa autorskie (c) 2024 Patryk Wawrzyński
Utwór dostępny jest na licencji Creative Commons Uznanie autorstwa – Na tych samych warunkach 4.0 Miedzynarodowe.