Keywords
presidential elections
Democratic Party
website
political campaign
How to Cite
Abstract
Modern political campaigns in the United States need to combine the use of traditional and new media in order to let the candidate win. The emergement of social media allowed the campaign staffs to create a bond with the voter, through sharing and evaluating the content uploaded by the candidate. Nowadays, with the help of the internet, candidate is able to spend less time and money on the campaign, while interacting with a much bigger number of followers. The internet, however, is a rather new invention and only in the 21st century more than 50% of Americans started to use it on a daily basis. The study aims at determining how did the presidential candidates in the United States try to attract the voter with the help of the World Wide Web – what is more, it’s goal is to answer what kind of voter used the internet back in the 20th century and what kind of candidate would have the biggest chance to attract him.
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