Characteristics of the Chinese Gaming and Esports Market. Applications for Polish Game Manufacturers

Abstract

Worldwide, information and communication technologies (ICT) are creating a new post-industrial revolution, the pace, scope and importance of which are unprecedented, without being reflected in the past. Its best manifestation is the Type 4.0 Industrial Revolution. having a huge impact today not only on the living and working conditions of billions of people, but also on the directions of specialization of production and the profits accompanying them. These changes can be described as a revolution based on information, an expression of increasing human knowledge and its application. One of the more interesting manifestations of it, relatively poorly known in Poland, is the increasingly profitable and increasingly important global gaming market and the accompanying e-sports market. The dynamic development of the computer games market in the People’s Republic of China and the development of the e-sport discipline actively supported by the state authorities of this country fit perfectly into the perceived development paradigm. This research problem requires closer analysis also from a Polish perspective, motivated not only by cognitive desire, but above all by the utilitarian dimension. For the increasingly competitive polish video game manufacturers with CD Projekt SA at the forefront, the Chinese market is a great opportunity to increase profits, an opportunity – so far – still too underuly used. On the way to increasing them, in addition to real challenges, chances and opportunities, there are several fundamental barriers and risks, undoubtedly worthy of the scientific diagnosis contained in the presented article.