Abstract
This article examines the political functions of anti-Ukrainian discourse in the Polish digital sphere, with a focus on Twitter/X activity following Russia’s invasion of Ukraine in 2022. The study is based on a corpus of 64,897 tweets and a methodology combining internet data processing techniques, the “thick big data” approach, and critical discourse analysis. It identifies dominant narratives, enemy representations, and rhetorical strategies. The findings indicate that anti-Ukrainian content is not spontaneous, but forms part of an ideologically driven strategy and a tool of political mobilisation. This discourse is marked by high emotional intensity, polarising rhetoric, the delegitimation of political elites, and the instrumental use of historical memory. Its primary function is to consolidate anti-system communities, reinforce exclusion-based political identities, and undermine trust in public institutions. The article contributes to research on digital political communication, populist rhetoric, and mechanisms of polarisation under conditions of social tension and geopolitical destabilisation.
References
Alieva I., Ng L. H. X., Carley K. M. (2022), Investigating the Spread of Russian Disinformation about Biolabs in Ukraine on Twitter Using Social Network Analysis, in: 2022 IEEE International Conference on Big Data (Big Data), pp. 1770–1775. DOI: https://doi.org/10.1109/BigData55660.2022.10020223
Caulfield M., Can Bayar M., Aske A. B. (2023), The ‘new elites’ of X: Identifying the most influential accounts engaged in Hamas/Israel discourse, University of Washington, https://www.cip.uw.edu/2023/10/20/new-elites-twitter-x-most-influential-accounts-hamas-israel/.
Chmielewska D. (2023), Dezinformacja nowym orężem wojennym – jak manipulacja społeczeństwami i opinią publiczną wpływa na losy wojny w Ukrainie?
Davis C., Ciampaglia G., Aiello L., Chung K., Conover M., Ferrara E., Flammini A., Fox G., Gao X., Gonçalves B., Grabowicz P., Hong K., Hui P.-M., McCaulay D., Mckelvey K., Meiss M., Patil S., Peli Kankanamalage C., Pentchev V., Menczer F. (2016), OSoMe: The IUNI observatory on social media, “PeerJ”, 4. DOI: https://doi.org/10.7287/peerj.preprints.2008v1
Ganczewski G., Jemielniak D. (2022), Twitter is garbage: A Thick Big Data exploration of #zerowaste hashtag on Twitter in relation to packaging and food packaging materials, “Packaging Technology and Science”, 35(12), pp. 893–902. DOI: https://doi.org/10.1002/pts.2685
Jankowiak A. (2022), Teorie spiskowe na temat wojny w Ukrainie, „Środkowoeuropejskie Studia Polityczne”, 4, pp. 27–47. DOI: https://doi.org/10.14746/ssp.2022.4.2
Jemielniak D. (2018), Socjologia 2.0: O potrzebie łączenia big data z etnografią cyfrową, wyzwaniach jakościowej socjologii cyfrowej i systematyzacji pojęć, „Studia Socjologiczne”, 2.
Lai C., Toriumi F., Yoshida M. (2024), A multilingual analysis of pro Russian misinformation on Twitter during the Russian invasion of Ukraine, “Scientific Reports”, 14(1), 10155. DOI: https://doi.org/10.1038/s41598-024-60653-y
Łuczaj K. (2024), „Nie przenoście nam stolicy do Kijowa”: Analiza internetowego dyskursu antyukraińskiego po 2022 roku, „Kultura i Społeczeństwo”, 68(2), pp. 105–141. DOI: https://doi.org/10.35757/KiS.2024.68.2.5
Łukasik-Turecka A. (2024), Disinformation in the Polish Media Space in the First Year of Russia’s Full-Scale Aggression Against Ukraine, “Przegląd Strategiczny”, 16, pp. 251–260. DOI: https://doi.org/10.14746/ps.2023.1.18
Paradowski R. P. (2021), Political Attitudes of Voters on Twitter in the Second Round of the Polish Presidential Elections 2015, “Social Communication”, 7(1), pp. 110–123. DOI: https://doi.org/10.2478/sc-2021-0011
Sadura P., Sierakowski S. (2022), Polacy za Ukrainą, ale przeciw Ukraińcom, Krytyka Polityczna.
Sayyadiharikandeh M., Varol O., Yang K.-C., Flammini A., Menczer F. (2020), Detection of Novel Social Bots by Ensembles of Specialized Classifiers, in: Proceedings of the 29th ACM International Conference on Information & Knowledge Management, pp. 2725–2732. DOI: https://doi.org/10.1145/3340531.3412698
Tkáčová H. (2025), Unveiling Pro-Russian Narratives: A Study of Media Propaganda Amidst the Ukraine Conflict (Insights from the Slovak Context), “Tripodos”, 56, 06. DOI: https://doi.org/10.51698/tripodos.2024.56.06
Tornes A. (2021). Enabling the future of academic research with the twitter api, https://developer.twitter.com/en/blog/product-news/2021/enabling-the-future-of-academic-research-with-the-twitter-api.
Tresignie C., Dekeulenaer F., Bijwaard D. (2022), Media & News Survey 2022, European Parliament, https://europa.eu/eurobarometer/surveys/detail/2832.
Trosiak C. (2021), The historical and sociological determinants of Polish-Ukrainian political dialogue, “Przegląd Politologiczny”, 3, pp. 81–91. DOI: https://doi.org/10.14746/pp.2021.26.3.6
Tsukamoto S. (2020), KWIC Concordance for Windows [Computer software], College of Humanities and Sciences, Nihon University, http://nuchs-corpus.japanwest.cloudapp.azure.com/kwic/.
Turska-Kawa A., Stępień-Lampa N. (2023), Conspiracy Theory Mobilisation Mechanisms in the Context of the War in Ukraine: A Study of Polish Twitter (pp. 43–74). DOI: https://doi.org/10.1007/978-3-031-37608-5_4
Tymińska A. (2023), Analiza narracji o ekonomii i przywileju w dyskursach „antyukraińskich” na polskojęzycznym Twitterze. Aspekty ilościowe i jakościowe, „Studia Politologiczne”, 2(68), pp. 297–316. DOI: https://doi.org/10.33896/SPolit.2023.68.16
Urbán Á., Polyák G., Horváth K. (2023), How Public Service Media Disinformation Shapes Hungarian Public Discourse, “Media and Communication”, 11(4). DOI: https://doi.org/10.17645/mac.v11i4.7148
Van Dijk T. (2000), Ideology: A Multidisciplinary Approach, SAGE Publications Ltd. DOI: https://doi.org/10.4135/9781446217856
Wenzel M., Stasiuk-Krajewska K. (2023), Disinformation related to the war in Ukraine”, “Mediatization Studies”, 6, pp. 23–38. DOI: https://doi.org/10.17951/ms.2022.6.23-38
Wodak R., Meyer M. (eds.) (2016), Methods of critical discourse studies, 3rd edition, Sage.
Zadorożna M., Butuc M. (2024), Russian disinformation in Moldova and Poland in the context of the Russo-Ukrainian war, “Security and Defence Quarterly”, 46(2), pp. 47–65. DOI: https://doi.org/10.35467/sdq/189686
License
Copyright (c) 2025 Rafał Piotr Paradowski

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
