Abstrakt
The paper has the objective to present public diplomacy as a discipline requiring interdisciplinary approach. At the current stage of development of the discipline, the approach rooted in the theory of international relations is dominating. The author suggests inclusion of the tools used for the analysis of political communication into the body of research on new public diplomacy. Therefore, there is nothing more as an aggregate of paradigms and tools of two disciplines implemented at the moment.
Public diplomacy was defined in the paper as a symmetrical form of international, political communication targeted at foreign public opinion in order to facilitate the achievement of the goals of state abroad. Currently, the adjective „new” as added to public diplomacy, means that new public diplomacy is different from informational public diplomacy of United States before the liquidation of USIA. The new public diplomacy acknowledges non state organizations as actors of international relations and adjusts to the logic of globalization. New public diplomacy should not be equalized with political propaganda.
Bibliografia
Branding Post-Communist Nations. Marketizing National Identities in the New Europe, ed. N. Kaneva, Routledge, London 2011.
Copeland D., The Seven Paradoxes of Public Diplomacy, w: Trials of Engagement. The Future of US Public Diplomacy, eds. A. Fischer, S. Lucas, Martinus Nijhoff Publishers, Leiden 2011.
Gilboa E., Diplomacy in the Media Age. Three Models of Uses and Effects, „Diplomacy & Statecraft” 2001, no 12 (2).
Gunaratne S. A., Perspektywy i ograniczenia koncepcji systemu światowego w analizie mediów: studium na przykładzie Bliskiego Wschodu i Afryki Północnej, „Zeszyty Prasoznawcze” 2001, nr 1–2.
Hülsse R., The Catwalk Power: Germany’s New Foreign Image Policy, „Journal of International Relations and Development” 2009, vol. 12.
Kraidy M., Hybridity or the Cultural Logic of Globalisation, Temple University Press, Philadelphia 2005.
Malinowski K., Przemiany niemieckiej polityki bezpieczeństwa 1990–2005, Poznań 2009.
Melissen J., Wielding Soft Power: The New Public Diplomacy, Clingendael Diplomacy Papers, May 2005.
Nye J., Soft Power. The Means to Success in World Politics, Public Affairs, New York 2004, wyd. polskie pod tytułem Soft Power. Jak osiągnąć sukces w polityce światowej, Wydawnictwa Akademickie i Profesjonalne, Warszawa 2007.
Potter E., Canada and the New Public Diplomacy, „Discussion Papers in Diplomacy” 2002, No. 81.
Schneider C., Culture Communicates: US Diplomacy that Works, „Discussion Papers in Diplomacy”, Clingendael 2004, no 94.
Smith B. G., Socially Distributing Public Relations: Twitter, Haiti and Interactivity in Social Media, „Public Relations Review” 2010, vol. 36.
Taylor P. M., Public diplomacy and Strategic Communication, w: Handbook of Public Diplomacy, eds. N. Snow, P. M. Taylor, Routledge, London 2008.
The New Public Diplomacy. Soft Power in International Relations, ed. J. Melissen, Palgrave McMillan, London 2007.
The New Public Diplomacy: Soft Power in International Relations, ed. J. Melissen, Palgrave Macmillan, London 2007.
Zaharna R. S., The Soft Power Differential: Network Communication and Mass Communication in Public Diplomacy, „The Hague Journal of Diplomacy” 2007, no 2 (3).
Licencja
Teksty opublikowane na łamach czasopisma "Przegląd Strategiczny" i udostępniane w formacie PDF objęte są licencją CC BY 4.0 (Creative Commons - Uznanie autorstwa). Kopiowanie i rozpowszechnianie dozwolone jest pod warunkiem uznania autorstwa.