‘Everybody has to be accountable’: calling out and dragging practice among university youths in Nigeria
PDF (English)

Słowa kluczowe

calling out and dragging
popular culture
social media
Twitter
online practices

Jak cytować

Oni, S. D., Ojedokun, U. A., & Aderinto, A. A. (2023). ‘Everybody has to be accountable’: calling out and dragging practice among university youths in Nigeria. Przegląd Krytyczny, 5(2), 53–70. https://doi.org/10.14746/pk.2023.5.2.4

Abstrakt

Calling out and dragging practice has emerged as one of the dominant popular cultures among Nigerian youths owing to the ubiquity of social media platforms. However, despite the growing acceptability of calling out and dragging among the youths, empirical research focusing on this online practice are generally rare. Therefore, this study investigated University of Ibadan undergraduates’ conceptions and dispositions towards calling out and dragging on Twitter. The theory of reasoned action was employed as the conceptual framework, while data were primarily sourced from 318 undergraduates who were selected through the multistage sampling technique. Survey questionnaires and in-depth interview methods were strategically combined for the purpose of data elicitation. Results showed that the majority of the respondents (64%) conceived calling out and dragging as the tagging of the depraved members of society. Although the most significant single share (55.5%) identified celebrities as the category of people frequently called out and dragged on Twitter, most of them (55.9%) mentioned religious issues as the trending topic they usually consciously avoided. Calling out and dragging is an online practice that needs to be moderated because of its potential multiple social ramifications.

https://doi.org/10.14746/pk.2023.5.2.4
PDF (English)

Bibliografia

Adebayo, H. B. & Ojedokun, U. A. (2018). Trajectories of University of Ibadan undergraduates’ exposure to cyber pornography. Journal of Social, Behaviouraland Health Sciences, 12(1), 140-152. DOI: https://doi.org/10.5590/JSBHS.2018.12.1.10

Aileru, M. M. (2016). Social media and cyber victimization experience of University of Ibadan undergraduate students (Unpublished master’s thesis). University of Ibadan, Nigeria.

Ajzen, I. & Fishbein, M. (1980). Understanding attitudes and predicting social behaviour. New Jersey: Prentice-Hall, Englewood Cliffs.

Bakher, R. (2021). CancelCulture: A critical discourse analysis of cancel culture and its effects on representation and voice (Unpublished master’s thesis). Malmo University, Sweden.

Chiou, R. (2020). We need deeper understanding about neurocognitive mechanisms of moral righteousness in an era of online vigilantism and cancel culture. American Journal of Bioethics Neuroscience, 11(4), 297-299. DOI: https://doi.org/10.1080/21507740.2020.1830872

Clark, M. (2020) DRAG THEM: A brief etymology of so-called ‘cancel culture’. Communication and the Public, 5, 88–92. DOI: https://doi.org/10.1177/2057047320961562

Dambo, T. H., Ersoy, M., Auwal, A. M., Olorunsola, V. O., & Saydam, M. B. (2021). Office of the citizen: A qualitative analysis of Twitter activity during the Lekki shooting in Nigeria’s #EndSARS protests. Information, Communication & Society, 25(15), 2246-2263. DOI: https://doi.org/10.1080/1369118X.2021.1934063

Dimitrakaki, A. & Weeks, H. (2019). Anti-fascism/art/theory: An introduction to what hurts us. Third Text, 33(3), 271-292. DOI: https://doi.org/10.1080/09528822.2019.1663679

Ditum, S. (2014). Bad faith justice ethics of the call out. Retrieved from http://sarahditum.com/2014/02/23/bad-faith-justice-ethics-of-the-call-out/

Duchi, F. (2019). The ‘call-out culture’ controversy: An identity-based cultural conflict. Retrieved from https://www.academia.edu/41128832/The_call_out_culture_controversy_An_identity_based_cultural_conflict

Ebim, M., Fatuase, F., Okune, T.S., & Agbor, O. (2022). Discourses of power, dominance, and resistance in Internet reactions to Twitter ban in Nigeria. Global Journal of Arts Humanity and Social Sciences, 2(8), 561-573.

Ezeama, C. & Umejiaku, N. O. (2020). Regulating online activities: Nigeria Twitter ban in perspective. International Journal of Law and Clinical Legal Education, 1, 170-179.

Fishbein, M. & Ajzen, I. (1977). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, Mass.: Addison Wesley.

Folarin, S. (2020, July, 21). Nigerian entrepreneur commits suicide over rape accusation in US. Punch.

Hanafi A. (2019, January 19). ICYMI: Businessman accused of rape kills self after posting suicide note on Twitter. Punch.

Herzog, K. (2018). Call-out culture is a toxic garbage dumpster fire of trash. Retrieved from https://www.thestranger.com/slog/2018/01/23/25741141/call-out-cultureis-a-toxic-garbage-dumpster-fire-of-trash

Hooks, A. (2020). Cancel culture: Posthuman hauntologies in digital rhetoric and the latent values of virtual community networks (Unpublished doctoral dissertation). University of Tennessee at Chattanooga.

Manning, P. (2020, February 10). To redeem ‘cancel culture’, there must be room for redemption. The Globe and Mail. Retrieved from https://www.theglobeandmail.com/opinion/article-to-redeem-cancel-culture-there-must-be-room-for-redemption/

Mitrofan, F. (2020). Cancelling the callouts: The ‘Dramageddon’ of 2019 and the effects of cancel culture online. (Unpublished Master’s Thesis), Uppsala Universitet.

Mueller, T. S. (2021). Blame, then shame? Psychological predictors in cancel culture behaviour. The Social Science Journal. DOI: https://doi.org/10.1080/03623319.2021.1949552

Ng, E (2020) No grand pronouncements here…: Reflections on cancel culture and digital media participation. Television & New Media 21, 621–627. DOI: https://doi.org/10.1177/1527476420918828

Norris, P. (2020). Closed minds? Is ‘cancel culture’ stifling academic freedom and intellectual debate in political science? Retrieved from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3671026 DOI: https://doi.org/10.2139/ssrn.3671026

O’Donnell, A., & Sweetman, C. (2018). Introduction: Gender, development and ICTs. Gender & Development, 26(2), 217-229. DOI: https://doi.org/10.1080/13552074.2018.1489952

Palmer, K. E. (2020). #Kancelkulture: An analysis of cancel culture and social media activism through the lens of minority college students (Unpublished doctoral dissertation). The College of Wooster.

Pearson, D. H. (2021). Accountability, exile and social media: An analysis of contemporary online public shaming practices and “cancel culture” (Unpublished doctoral dissertation). University of Alberta.

Pickard, V. & Yang, G. (Eds.). 2017. Media activism in the digital age. Abingdon: Taylor & Francis. DOI: https://doi.org/10.4324/9781315393940

Pyzalski, J. (2012). From cyberbullying to electronic aggression: Typology of the phenomenon. Emotional and Behavioural Difficulties, 17(3–4), 305–317. DOI: https://doi.org/10.1080/13632752.2012.704319

Roos, H. (2020). With (stan)ding cancel culture: Stan Twitter and reactionary fandoms (Unpublished master’s thesis). Muhlenberg College, Allentown, PA.

Ryan, R. M. (2012). Motivation and the organization of human behaviour: Three reasons for reemergence of a field. The Oxford handbook of human motivation. Oxford: Oxford University Press. DOI: https://doi.org/10.1093/oxfordhb/9780195399820.013.0001

Shackelford, A. (2016). ‘Call out culture’ and effectiveness: On accountability, dragging your faves, and transformative growth. Retrieved from https://wearyourvoicemag.com/more/politics/call-culture-effectiveness-accountability-dragging-faves-transformative-growth

Tucker, B. (2018). ‘That is problematic’: Tracing the birth of call-out culture. Retrieved from https://ojs.leedsbeckett.ac.uk/index.php/SOC/article/view/4545

Udanor, C. & Anyanwu, C. C. (2019). Combatting the challenges of social media hate speech in a polarized society: A Twitter ego lexalytics approach. Data Technologies and Applications, 53(4), 501-527. DOI: https://doi.org/10.1108/DTA-01-2019-0007

University of Ibadan. (2020). University of Ibadan, Ibadan, Nigeria 2020 Pocket Statistics. University of Ibadan.