Keywords
Economic Sciences
Strategic Management
Sustainability
Stakeholders
Higher Education
How to Cite
Abstract
The higher education landscape in Latin America faces a paradigm shift, transitioning from traditional outreach to systemic University Social Responsibility (USR). This study analyzes the institutional commitment and results of a participatory self-diagnosis at the Department of Economic Sciences (DCE) of the National University of San Juan, Argentina. Using a mixed-method approach and action-oriented research, the perceptions of 115 stakeholders (students, faculty, authorities, and administrative staff) were evaluated across four impact dimensions: organizational, educational, cognitive, and social. Statistical reliability was confirmed through Cronbach’s Alpha (α = 0.89). Findings reveal a significant "environmental myopia" (58% disapproval in campus management) and a disconnect between faculty perceptions and student technical-instrumental focus. Furthermore, a structural invisibility of administrative staff was identified in social participation areas. The study concludes that formalizing strategic identity (Mission, Vision, and Values) and recognizing these perceptual gaps are vital steps toward an integrated USR Strategic Plan. This work represents a milestone for regional education by providing an empirical framework to overcome structural barriers in sustainability and governance.
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