Wprowadzenie do polityki opartej na uwadze
PDF (English)

Słowa kluczowe

komunikacja polityczna
polityka skoncentrowana na przyciąganiu uwagi
Donald Trump
wybory prezydenckie w USA
populizm

Jak cytować

Merkovity, N. (2017). Wprowadzenie do polityki opartej na uwadze. Przegląd Politologiczny, (4), 47–60. https://doi.org/10.14746/pp.2017.22.4.5

Abstrakt

W badaniu przedstawiono nowy trend komunikacji politycznej, zapoczątkowany przez polityków korzystających z Twittera i Facebooka. Przedstawiciele tego trendu muszą zdać sobie sprawę, że funkcjonują w środowisku, w którym celebryci mogą przyciągać, maksymalizować i kierować uwagę obserwatorów. To samo dotyczy również polityków. Zastosowane techniki komunikacyjne stanowią główny przedmiot analizy polityki opartej na przyciąganiu uwagi (attention-based politics). Posługując się przykładem najbardziej widocznej części kampanii wyborczej Donalda Trumpa przedstawiono wyjątkowy charakter tego rodzaju komunikacji politycznej. Główne wnioski z badania potwierdzają pogląd, że nowe technologie informacyjno-komunikacyjne nie zrewolucjonizują komunikacji politycznej, ponieważ widzimy jedynie – czasem szybszy, innym razem wolniejszy – „spektakularny” rozwój i adaptację do środowiska informacyjnego. Stwarza to poczucie, że to, co dobrze funkcjonowało w komunikacji politycznej w ciągu ostatnich kilku lat, staje się przestarzałe.
https://doi.org/10.14746/pp.2017.22.4.5
PDF (English)

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The list of Donald Trump’s tweets in the article

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Trump D. J. (2016b, April, 20), NOOOO!…, “Twitter”, https://twitter.com/realdenaldtrump/status/717526002948313089.

Trump D. J. (2016c, April, 25), @VoteTrumpMAGA…, “Twitter”, https://twitter.com/realdonaldtrump/status/724568416338759680.

Trump D. J. (2016d, June, 26), The “dirty”…, “Twitter”, https://twitter.com/realdonaldtrump/status/747206160806219776.

Trump D. J. (2016e, July, 10), The media…, “Twitter”, https://twitter.com/realdonaldtrump/status/752211419634933760.

Trump D. J. (2016f, July, 12), Bernie Sanders…, “Twitter”, https://twitter.com/realDonaldTrump/status/752910855939952640.

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