Abstract
Due to the fact that the European vector acts as a promising direction for the transformation of Ukrainian society, this study aims to clarify the nature and prospects for such changes. The media, in this case, are the most suitable object of study given their functional concept of integration and social interaction in the formation of a civil society. For the analysis 14 issues of the newspaper Zerkalo nedeli from 20 September to 20 December were selected, to explore the image of Europe in the current conditions of transition, as well as specific changes in the work and the views of the newspaper. The analysis is quantitative in nature. 38 publications devoted to European topics were identified and analysed. In order to form an objective sample, publications were selected according to the category specified in the Internet-version of the publication.
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