Keywords
political balance
TV News Programs
coverage of presidential elections
content analysis
How to Cite
Abstract
In contemporary democratic state there is expected the mass media to serve several roles: informing voters about the candidates and their ideas, interpreting actions of candidates and their opponents, controlling those in power and mobilizing voters politically. There is very important relationship between knowledge about candidates, evaluation of candidates, decision about voting and candidate coverage in media. The television is still very important source of political information. 81% of respondents indicated that TV news programs are the main source of political news. The article presents the results of media content analysis of „Wiadomości” TVP1 before presidential election in 2015 in Poland. The purpose of the research was to evaluate if the campaign coverage was balanced or biased. There was visibility of candidates and media’s favorability examined in the analysis of the most watched TV news program.
References
Berelson B. (1952), Content Analysis in Communication Research, The Free Press, New York.
Esser F., Strömbäck J., De Vreese C. H. (2011), Reviewing key concepts in research on political news journalism: Conceptualizations, operationalizations, and propositions for future research, „Journalism”, vol. 13, nr 2.
Farnsworth S. J., Lichter S. R. (2011), The Nightly News Nightmare: Media Coverage of U.S. Presidential Elections, 1988–2008, Rowman & Littlefield, Lanham–Boulder–New York–Toronto–Plymouth.
Gulati G. J., Just M. R., Crigler A. N. (2004), News Coverage of Political Campaigns, w: Handbook of Political Communication Research, red. L. L. Kaid, Lawrence Erlbaum Associates, Mahwah– New Jersey–London.
Hjarvard S. (2013), The Mediatization of Culture and Society, Routledge, London–New York.
Hopmann D. N., de Vreese C. H., Albæk E. (2011), Incumbency Bonus in Election News Coverage Explained: The Logics of Political Power and the Media Market, „Journal of Communication”, vol. 61, nr 2.
Hopmann D. N., Van Aelst P., Legnante G. (2011), Political balance in the news: A review of concepts, operationalizations and key findings, „Journalism”, vol. 13, nr 2.
Kolczyński M., Mazur M. (2007), Wojna na wrażenia: strategie polityczne i telewizja w kampaniach wyborczych 2005 r. w Polsce, Wydawnictwo Sejmowe, Warszawa.
Łódzki B. (2010), Ustanawianie agendy mediów podczas kampanii wyborczych w 2005 roku, Wydawnictwo Uniwersytetu Wrocławskiego, Wrocław.
Maier M., Strömbäck J., Kaid L. L. (red.) (2011), Political Communication in European Parliamentary Elections, Ashgate, Farnham.
Mazzoleni G. (2008), Mediatization of Society, w: The International Encyclopedia of Communication, red. W. Donsbach, Blackwell Publishing, Malden–Oxford–Carlton.
Mazzoleni G. (2015), Mediatization of Politics, w: The Concise Encyclopedia of Communication, red. W. Donsbach, Wiley, Malden–Oxford–Chichester.
Nowak E., Riedel R. (2008), Agenda setting, priming, news framing. Analiza porównawcza telewizyjnych audycji informacyjnych TVN i TVP1 w okresie kampanii przedwyborczych w Polsce 2005 i 2007 r., „Zeszyty Prasoznawcze”, nr 1–2.
Raport z badań TNS OBOP (2015), Wiarygodne informacje – czy są dziś w cenie?, http://www.tnsglobal.pl/wp-content/blogs.dir/9/files/2015/04/K.031_Wiarygodne-informacje_O03a-15.pdf.
Schoenbach K., De Ridder J., Lauf E. (2001), Politicians on TV News: Getting attention in Dutch and German election campaigns, „European Journal of Political Research”, vol. 39, nr 4.
Strömbäck J., Esser F. (2014a), Making sense of the mediatization of politics, „Journalism Studies”, vol. 15, nr 3.
Strömbäck J., Esser F. (2014b), Mediatization of Politics: Towards a Theoretical Framework, w: Mediatization of Politics. Understanding the Transformation of Western Democracies, red. F. Esser, J. Strömbäck, Palgrave Macmillan, Basingstoke.
Strömbäck J., Kaid L. L. (red.). (2008), The Handbook of Election News Coverage Around the World, Routledge, New York–London.