“We are such a constant phenomenon” – an analysis of the image of election campaigns in the TV series “Świat według Kiepskich”

Abstract

The series “Świat według Kiepskich” accompanied polish viewers for more than
20 years. The creators of the popular sitcom took up various themes, including political
ones. Therefore, the author of the text decided to check what was the image of election campaigns presented in the indicated series. For this purpose, selected
episodes of the production were analyzed. It was checked – who took part in which elections, whether the candidates were successful, as well as what methods they used. The result of the analysis was also to identify in which narrative framework – according to those proposed by Liesbet van Zoonen – the image of politics in the analyzed episodes of the series can be inscribed.