K-pop and the AI Generation. The South Korean Music Industry in the Light of the Development of Artificial Intelligence

Abstract

Technologies denoted as artificial intelligence - AI have a significant impact on changes in the broadly understood music industry in its pop culture dimension. The situation in the music industry in the Republic of Korea is no different, where so-called K-pop - Korean popular music - is gaining increasing recognition on a global scale, in which the use of artificial intelligence plays a key role, contributing to the dynamic development of this sector. Therefore, the aim of this paper is to investigate how the development of artificial intelligence is shaping the South Korean music industry and what implications this will have for the future of K-pop. The article uses a comparative analysis method to compare real music groups with virtual ones and also uses a case study method to analyze a promotional campaign using applications specializing in communication between artists and their fans. Additionally, the article addresses the social and ethical challenges related to the growing use of artificial intelligence.