Abstract
Despite the passage of many years since Tolkien’s death, the issues he raised in his books, primarily in the Lord of the Rings saga, remain relevant. The purpose of this article is to examine selected ideological themes raised by Tolkien and contemporary today. The authors present the feminist and environmentalist-naturalist themes presented by Tolkien in the face of the problem of unstoppable industrialization. These problems are still relevant in today’s world. For the research of the indicated contents, authors take a media studies framework (cultivation theory, parasocial relations, and modes of encoding and decoding content in terms of Stuart Hall) and an ethical framework (the dimension of ethics of concern).
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