Image, or what? an attempt towards a holistic exploration
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Słowa kluczowe

image design (imagopolis)
the law of embodiment
the principle of image power
the law of apparition
the principle of image facade

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Puppel, S. ., & Puppel, J. (2020). Image, or what? an attempt towards a holistic exploration. Scripta Neophilologica Posnaniensia, 20, 205–210.


The following is a proposition paper whose purpose is to try to provide a solid theoretical (modelling) background for research on image generation and image maintenance. As such, it is intentionally devoid of any experimental/empirical findings. And although we agree that model-reasoning is difficult to observe, we nevertheless utterly agree with Rosenblueth and Wiener’s stance according to which ‘scientific knowledge consists of a sequence of abstract models, preferably formal, occasionally material in nature (Rosenblueth/Wiener, 1945,320), who further also stated that ‘the ideal model would be one which would cover the entire universe’ (Rosenblueth/Wiener, 1945,320). We are, of course, convinced that material substance can and should be provided later on as research continues to accrue with reference to the model(s) proposed.
General assumptions which are put forth in the paper are the following:
1. image is pervasive in nature; in fact, in humans it is more pervasive than language. This is due to the fact that the visual-tactile modality is of fundamental significance in the daily conduct of the human species (see e.g. Fletcher, 1952; Pirenne, 1967; Schiffman, 1982; Gordon, 1989; Sekuler/Blake, 1994).
2. Owing to its pervasiveness, image may be approached holistically, that is, it may be likened to life, especially to its exteriorization within the bounds of the material and perceiving/acting human body.
3. The paper is based on some general theoretical orientations which may be summarized as the following:
– material positivism: within this orientation, the subject matter of research is the universal occurrence of embodiment/entitiation and its consequences, dialectical constructivism: within this orientation, a human agent as an embodied entity/organism is assumed to be involved in a continuous process of constructing and changing images.
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