Abstract
The aim of the article is to bring closer and analyse the notion of mediatization in the scope of politics and image communication. It includes definitions of the term media- tization and encompasses approaches to mediatization analysis. The paper provides a brief history of the development of mediatization in stages called waves and discusses models of mass media communication. The article explains that society has been permeated by me- diatization and that society and culture are in the process of progressing dependency upon mass media. It discusses the changes that have occurred within the character, function and structure in which social and cultural institutions operate. The paper also includes a study conducted on survey participants concerning their opinions on mass media and their influ- ence on political messages, political image, and their reliability as a source of information. The results of the study have been presented and analysed in the article.
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