Abstract
The paper presents an analysis of ecology-related anglicisms found in the Ital- ian women’s lifestyle magazines “Vogue Italia” and “Elle Italia” (2017–2025). The study focuses on non-adapted loanwords. Formal analysis confirms the presence of English adjectives and nouns— primarily deverbal forms ending in the suffix -ing. Neologisms such as greenfluencer, green-addicted and eco-glamping are also noted, along with numerous compounds formed with the prefix eco- and the suffixes -friendly and -free. Semantic analysis made it possible to distinguish five categories of borrowings: (1) emissions and climate, (2) sustainable development, (3) marketing and social awareness, (4) circular fashion, and (5) eco-conscious cosmetics. From a functional perspective, these anglicisms serve denotative roles (naming new phenomena), categorizing roles (as labels), stylistic roles (enhancing prestige and global “coolness”), and marketing-persuasive roles—often concealing practices of greenwashing.
References
Anglemark, L., John A. (2018). The Use of English-Language Business and Finance Terms in Eu- ropean Languages. International Journal of Business Communication, 55(3), 406–440. DOI: https://doi.org/10.1177/2329488418768698
Caimotto, M.C., Molino, A. (2011). Anglicisms in Italian as Alerts to Greenwashing: A Case Study. Critical Approaches to Discourse Analysis across Disciplines, 5(1), 1–16.
Caimotto, M.C. (2013). The Unsustainable Anglicisation of Sustainability Discourse in Italian Green Companies. TEXTUS, 1, 115–126. DOI: 10.7370/75503
Coluccia, C., Dell’Anna, M.V. (2020). Lingua italiana e ambiente. Note sul lessico dell’ecologia. Studi di Lessicografia Italiana, 37, 265–296.
Erardi, S., Gardner, R.L., Comploi, S. (2022). Anglicisms in Ladin: Loanwords and Local Percep- tions. Forum Italicum, 56(2), 272–306. DOI: https://doi.org/10.1177/00145858221107342
Fisiak, J. (1962) Złożony kontakt językowy w procesie zapożyczania z języka angielskiego do polskiego. Język Polski, XLII/4, 286–294.
Karczewska, M. (2018). Forestierismi nella stampa femminile italiana e francese. Analisi qualitativa e quantitativa. Zielona Góra: Uniwersytet Zielonogórski.
Lopez. A. (2020). Ecomedia: The metaphor that makes a difference. Journal of Sustainability Education, https://www.susted.com/wordpress/content/ecomedia-the-metaphor-that-makes-a-difference_2020_05/
Luján-García, C., García-Sánchez, S. (2020). Anglicisms in the Field of IT (GitHub and 3D Slicer): Multilingual Evidence from European Languages (French, German, Italian, Portugu- ese and Spanish). ES Review: Spanish Journal of English Studies, 41, 143–71. DOI: https://doi.org/10.24197/ersjes.41.2020.143-171
Mańczak-Wohlfeld, E. (1988a). Anglicyzmy w Słowniku warszawskim. Język Polski, LXVIII/1, 24–29.
Mańczak-Wohlfeld, E. (1988b). Semantic fields of English loanwords in modern Polish. Kwartalnik Neofilologiczny, XXXV/8, 271–284.
Mańczak-Wohlfeld, E. (2010). Słownik zapożyczeń angielskich w polszczyźnie. Warszawa: Wydawnictwo Naukowe PWN.
Milfont, T.L., Schultz, P.W. (2018). The Role of Attitudes in Environmental Issues. W: D. Albarracin, B.T. Johnson (red.). Handbook of Attitudes, Volume 2: Applications. 337–363. New York: Routledge.
Nieć, M. (2010). Pisma opinii i czasopisma life style – dwie koncepcje rynkowego dziennikarstwa (analiza Polityki, Wprost, Elle, Playboya i Twojego Stylu). Zeszyty Prasoznawcze, LIII(1–2), 7–29.
Ortore, M. (2022). Su alcuni neologismi dell’ecologia. Archivio per il Vocabolario Storico Italiano, 5, 333–342.
Pańka, D. (2019). Hejting, trolling i unboxing – o współczesnym wpływie języka angielskiego na język polski używany na Facebooku. W: V. Tanaś, W. Welskop (red.) Mass media we współczesnym świecie. 113–123. Wyższa Szkoła Biznesu i Nauk o Zdrowiu w Łodzi.
Pittman, M., Abell, A. (2021). More trust in fewer followers: diverging effects of popularity metrics and green orientation social media influencers. Journal of Interactive Marketing, 56, 70– 82. DOI: https://doi.org/10.1016/j.intmar.2021.05.002
Romanik, A. (2024). Anglicyzmy z zakresu ekologii w polskiej i rosyjskiej prasie typu life style. Acta Neophilologica, 26(1), 147–158. DOI: https://doi.org/10.31648/an.9933
Serigos, J. (2016). Using distributional semantics in loanword research: A concept-based approach to quantifying semantic specificity of Anglicisms in Spanish. International Journal of Bilingualism, 21(5), 521–540. DOI: https://doi.org/10.1177/1367006916635836
Witalisz, A., (2016). Przewodnik po anglicyzmach w języku polskim. Kraków: Biblioteczka Towarzystwa Miłośników Języka Polskiego.
Wojtyńska-Nowotka, M. (2022). Tematyczny podział zapożyczeń leksykalnych występujących w artykułach prasowych poświęconych zmianom klimatu. Poradnik Językowy, 5, 93–108. 10.33896/PorJ.2022.5.6 DOI: https://doi.org/10.33896/PorJ.2022.5.6
Zenner, E., Speelman, D., Geeraerts, D. (2014). A sociolinguistic analysis of borrowing in weak contact situations: English loanwords and phrases in expressive utterances in a Dutch reality TV show. International Journal of Bilingualism, 19(3), 333–346. DOI: https://doi.org/10.1177/1367006914521699
License
Copyright (c) 2025 Joanna Ozimska
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.