Keywords
“Like” button
Czech Republic
Hungary
Poland
Slovakia
populism
social media
social network analysis
alternative media
Orbán
Babiš
Morawiecki
Matovič
Kollár
Kaczyński
How to Cite
Abstract
This article presents a common introduction to the four case studies published in this volume. It explains some broader aspects of the methodology used in the four-country case studies and the underlying theory. It is based on the belief that research should be contextualised and founded on in-depth theoretical and empirical knowledge. This contribution explains the methodology used, the sample selection criteria, and the conceptualisation of the alternative media and justifies the focus of research and its importance, especially from a long-term perspective. Furthermore, the study puts the country case studies within a broader comparative international and political communication context, particularly social media. Moreover, there is an explanation of the importance and use of the “like” button on Facebook.
Funding
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 822590 (DEMOS).
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Articles published in "Central European Political Studies" are distributed under the Creative Commons Attribution 4.0. License (CC BY 4.0). They may be copied, redistributed and shared only if appropriate credit is given.