Abstract
This article is devoted to the understanding of the “peopleism”, “modernism” and “postmodernism” concepts in the social communications theory. The above terms are considered as text- and media strategies and can be determined on several criteria: the genre affi liation, text structure, characteristics of the target audience, the subject content.References
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Хазанов Г. Н., Мулен Руж: опыт текстуального анализа, [в]: „Язык. Текст. Дискурс”, Научн. альманах Ставропольского отделения РАЛК, вып. 5, Ставрополь 2007.
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