Abstract
It is noted in the article that at the beginning of the 21th century football is a multicultural phenomenon, which is reflected in various national lexicon. Despite the separate studies of football vocabulary or football terminology in different languages, there are no scientific studies in Ukrainian lexicology and terminology that reveal the functional features of football nominations. The purpose of the study is to analyze the semantic and stylistic potential of the football vocabulary of Ukrainian language in the non-specialized sphere of realization. Declared task: to cover such segments of non-professional football communication as media and spoken language. It is established that in the non-specialized sphere of linguistic societies football terms are subject to determinism. The commonly used vocabulary brings together the following parameters: accessibility and clarity, emotional color of the lexical units, the presence of synonymy, antonymy. Analysis of the functioning of the football vocabulary in non-special contexts indicates about constant tendency to change the meanings of words. In the language of mass media in non-special contexts, the most significant functional activity is the lexical units from the football sphere, as referee, outsider, forward. In colloquial language, the lexeme to outfootball often changes its stylistic parameters and transforms the semantic content. Metaphorization, first of all, contributes the expansion of semantic volume of words. Football vocabulary as a dynamic segment of linguistic activity of society requires regular studying and normalization.
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