Keywords
cultural resistance
content
Ukrainians
media space
national identity
How to Cite
Abstract
The purpose of the article is an attempt to highlight and describe the main features of Ukrainian identity in the modern media space. The relevance of the study is related to the need for Ukrainians to preserve and confirm their national consciousness against the background of the processes of globalization and war. Among the signs of Ukrainian identity, modern media content represents, in particular, the use of the Ukrainian language as a conscious choice of people and an example of cultural stability and resistance; archaic folklore motifs that formed the basis of new works; combination of ethnic motifs with modern music; the possibility of searching for information by national hashtags; popularization of the work and personage of Taras Shevchenko through the prism of contemporary events; the emergence of a new ethnic stereotype of a Ukrainian – a fearless hero in the face of a cruel enemy; the emergence of ethnically coloured memes and modern phraseology.
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