Abstract
The paper deals with new phenomena that emerged on the media market during a crisis in the printed press sector. The author searches for an answer to the question of whether the new forms of financing investigative journalism in the USA have a chance of developing, in particular crowdfunding and broadly understood non-profit activity. He discusses the main forms of financing the new types of entities in the media market and characterizes the examples of the most representative investigative organizations that operate online thanks to gathering funds in the above manners: ProPublica, The Center for Investigative Reporting, The Huffington Post Investigative Fund, Spot.US, Voice of San Diego and The Texas Observer.References
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