Imported cartoon films: Replacing African social-cultural values?

Abstract

This study, Imported Cartoon Films: Replacing African Social-Cultural Values, examined the impact of animation movies on the Nigerian child in the areas relating to association and cultural values and affiliation. To ascertain the impact, the study seeks parents’ and caregivers’ opinions. The sociologi- cal research method is used. A random oral interview was conducted with parents and caregivers of children between the ages of 0–14. A good number of the research population and sample size have representatives from the low, middle, and upper-class citizens residing in Sapele, Delta State, Nigeria. While most of the respondents have a television set, a phone that can access cartoon films from the internet, others have access to cable television in their homes. The study finds that children spend more time with cartoon films than with peers at school and in the neighborhood. Also, most of the cartoon films Nigeria children are exposed to; do not reflect the culture of host communities because they are foreign. The study recommends that parents should monitor children’s attachment to cartoon films and encourage more peer association. Children should be exposed more to cartoons that reflect the culture and values of the host community for cultural posterity and preservation.