Creativity as an important factory in creating social campaigns. Case Study of spots created by NASK and UNAWEZA

Abstract

By presenting a theoretical section and then a case study of two social campaigns selected by the authors, this article highlights the factor of creativity and its impact on the success of social campaigns. The first part, through a comparative analysis, will define creativity and present one of the many models used in creating social campaigns. This model will then be used in a case study as the basis for analyzing two examples of social campaigns, concluding with a clear understanding of the factor of creativity and its significant contribution to the creation of such ads.