Social semiotics in visual communication applied in advertisements of banking products and services
Nr 15 (2015), Językoznawstwo
Nr 15 (2015)

Social semiotics in visual communication applied in advertisements of banking products and services

Językoznawstwo
https://doi.org/10.14746/snp.2015.15.08
Opublikowane 2018-08-14
Kinga Kowalewska
Uniwersytet im. Adama Mickiewicza w Poznaniu
Poland
Marta Koszko
Uniwersytet im. Adama Mickiewicza w Poznaniu
Poland
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Kowalewska, K., & Koszko, M. (2018). Social semiotics in visual communication applied in advertisements of banking products and services. Scripta Neophilologica Posnaniensia, (15), 107–120. https://doi.org/10.14746/snp.2015.15.08
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Social semiotics in visual communication applied in advertisements of banking
products and services
https://doi.org/10.14746/snp.2015.15.08
PDF

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Bibliografia

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Internet sources:

IS1 Chandler, D. 1994. Semiotics for beginners.

Retrieved from http://www.aber.ac.uk/media/Documents/S4B/semiotic.html