Image: its power, use, and abuse

Main Article Content

Sharaf Rehman

Abstrakt

This position paper addresses three areas in which photographic images are used and abused: Journalism, Advertising, and Public Relations. These areas do not use images for aesthetic purposes only; for these businesses, the images are more than mental impressions. In these three industries, the messages they deliver through the images have little to do with the objective reality. All three use images to deliver an opinion in the name of journalism, distorted needs, benefits, and solutions in advertising, and put spins on facts to present favorable images of their clients in Public Relations. Historically, all three have engaged in the unethical use of the concept “image making” and of manipulation of actual images.

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Article Details

Jak cytować
Rehman, S. (2019). Image: its power, use, and abuse. Scripta Neophilologica Posnaniensia, (18), 89-96. https://doi.org/10.14746/snp.2018.18.09
Dział
IMAGO MUNDI
Biogram autora

Sharaf Rehman, University of Texas Rio Grande Valley, USA

professor of communication, Department of Communication, University of Texas Rio Grande Valley, USA

Bibliografia

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