Gender equality in the policies of media organizations – selected issues

Abstract

Gender equality, interpreted as the just treatment of men and women in any area of social life, is a priority in the contemporary policies of many countries. The article presents the issues of equal gender opportunities in media companies and in journalism. The issues of journalism as a profession of equal opportunities are discussed, and the limitations faced by female journalists presented. The multi-dimensional and complex position of women in the media is a result of many important historical, social, cultural, political and economic circumstances. The article also presents diversity management in media companies and defines the major indicators of gender equality in editorial team policies. The conclusions pinpoint the need for diversity, counteracting unequal treatment and considering both men’s and women’s rights in the policy of media organizations with respect to recruitment, remuneration, professional promotion and social benefits.