Keywords
on-demand streaming services
and content distribution
How to Cite
Abstract
Super-aggregators will undoubtedly change the shape of the audiovisual media market, and the process of super aggregation itself is becoming an increasingly important business strategy in the competitive OTT market. It seems that the creation of a super aggregator is necessary for those media companies that aspire to build a significant competitive advantage in the television and streaming markets. The article identifies and discusses challenges related to the creation and operation of super aggregators in the streaming services market. The article is descriptive and it is based on the analysis of available reports, practical studies, as well as expert statements. Moreover, the author’s intention is to show the transformation of the media market towards institutional integration while maintaining the diversity of available content.
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Copyright (c) 2023 Weronika Świerczyńska-Głownia
This work is licensed under a Creative Commons Attribution 4.0 International License.
Articles published in "Central European Political Studies" are distributed under the Creative Commons Attribution 4.0. License (CC BY 4.0). They may be copied, redistributed and shared only if appropriate credit is given.