Keywords
word-combinations used during Revolution of Dignity
language of mass media
semantic and pragmatic load
appeal
precedence
How to Cite
Abstract
Mass media are the most important source of prompt informing the readers about events and facts of social and political life. On the basis of the analysis of the Ukrainian periodicals of 2013-2018, this scientific research aims to examine the semantic and pragmatic load of some common newspaper cliches used during Revolution of Dignity. It is proved that newspaper cliches express the system of shades of emotional and expressive coloring, represent pragmatic information. They are engaging, precedent-setting and that makes publications more original and appealing, causing the reader to feel certain feelings and have some thoughts, setting the perception of some political events, forming corresponding public opinion of some axiological direction. Obviously, the events of the late 2013-early 2014 have been widely embodied in cliches of modem Ukrainian language.
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