Tony Morgan’s Performative Cinema in the Age of the “Cinematic Turn”: “Relational Films” (1969-1970), “Structural Films” (1969-1971) and Produkt Cinema (1971)

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François Bovier


This article analyses the films, installations, performances and film projects of British artist, Tony Morgan, who is associated with Fluxus. Focusing on the years 1969–1971, we show the process of dematerialization and rematerialization inherent in his films – a distinctive feature of a cinematographic turning point in conceptual and postconceptual art. We discuss his film gallery, Produkt Cinema, an exceptional venue for producing and exhibiting films created exclusively for this specific location. We finally argue that, through the introduction of performative elements, his installations, generically entitled Structural Films, disrupt the minimalist ethos of ‘structural film’ (a term coined by P. Adams Sitney).


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Bovier, F. (2020). Tony Morgan’s Performative Cinema in the Age of the “Cinematic Turn”: “Relational Films” (1969-1970), “Structural Films” (1969-1971) and Produkt Cinema (1971). Artium Quaestiones, (31), 67-100.
Biogram autora

François Bovier, University of Lausanne / Lausanne University of Art and Design

Senior lecturer (PhD) at the Department of Film History and Aesthetics at the University of Lausanne and a research fellow at Lausanne University of Art and Design. Author of H. D. et le groupe Pool: des avant-gardes littéraires au cinema “visionnaire” (L’Âge d’Homme, 2009), cofounding editor of the film magazine Décadrages (Lausanne, 2003). He has published numerous articles on experimental cinema, militant films and artists’ films in scholarly journals and books. He is also an independent curator, especially in the field of the moving images. Recently he has co-edited such books as: F. Bovier and Serge Margel (eds.), “Cinéma ethnographique”, Décadrages, No. 40-42, Autumn-Spring 2019; F. Bovier (ed.), Early Video Art and Experimental Films Networks. French-speaking Switzerland in 1974: a Case for “Minor History”, ECAL/Les presses du réel, 2017; F. Bovier and Adeena Mey (eds.), Cinema in the Expanded Field,JRP|Ringier, 2015; F. Bovier and A. Mey (eds.), Exhibiting the Moving Image: History Revisited, JRP|Ringier, 2015.


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