Abstract
The article analyses the names that define colours of interior wall paints that are currently available on the Polish market. The results of the analysis are then used to identify and discuss substantial problems that accompany unequivocal classification of these descriptions (descriptors) into a delimitatrion of the category of proper names. More detailed analyses, approaching the available linguistic material from the perspective of their marketing value and function, have made it possible to reveal the manifestations of the ritualisation of language, and to provide a typology for the most frequently used themes employed by creators of names, such as “closeness to nature” or “virtual journey” that, in the process of perception, provoke and enhance particular associations in the recipient’s consciousness.References
E. Breza, Nazwy obiektów i instytucji związanych z nowoczesną cywilizacją (chrematonimy), w: Polskie nazwy własne. Encyklopedia, red. E. Rzetelska-Feleszko, Warszawa–Kraków 1998.
J. Gage, Kolor i znaczenie. Sztuka, nauka i symbolika, przeł. J. Holzman, A. Żakiewicz, Kraków 2010.
M. Kociuba, Antropologia poznania obrazowego. Rola obrazu i dyskursu w poznawczym ujmowaniu świata, Lublin 2010.
I. Łuc, Współczesne gry komunikacyjnojęzykowe, Katowice 2010.
M. Rutkowski, Nazwy na sprzedaż. O nazewnictwie na usługach marketingu, „Onomastica” 2003.
K. Skowronek, Reklama. Studium pragmalingwistyczne, Kraków 1993.
E. Szczęsna, Poetyka reklamy, Warszawa 2001.
B. Walczak, Nazwy firmowe: propria czy appellativa?, w: Onomastyka polska a nowe kierunki językoznawcze, red. M. Czachorowska, Ł.M. Szewczyk, Bydgoszcz 2000.
A. Wierzbicka, Znaczenie nazw kolorów i uniwersalia widzenia, w: eadem, Język – umysł – kultura. Wybór prac, red. J. Bartmiński, Warszawa 1999.
M. Witaszek-Samborska, Studia nad słownictwem kulinarnym we współczesnej polszczyźnie, Poznań 2005.
License
Authors
Authors of texts accepted for publication in „Poznańskie Studia Polonistyczne. Seria Językoznawcza” are required to complete, sign and return to the editor's office the Agreement for granting a royalty-free license to works with a commitment to grant a CC sub-license.
Under the agreement, the authors of texts published in „Poznańskie Studia Polonistyczne. Seria Językoznawcza” grant the Adam Mickiewicz University in Poznań a non-exclusive, royalty-free license and authorize the use of Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0) Creative Commons sub-license.
The authors retain the right to continue the free disposal of the work.
Users
Interested Internet users are entitled to use works published in „Poznańskie Studia Polonistyczne. Seria Językoznawcza” since 2016 under the following conditions:
- attribution - obligation to provide, together with the distributed work, information about the authorship, title, source (link to the original work, DOI) and the license itself.
- no derivatives - the work must be preserved in its original form, without the author's consent it is not possible to distribute the modified work, such as translations, publications, etc.
Copyrights are reserved for all texts published before 2016.
Miscellaneous
Adam Mickiewicz University in Poznań retains the right to magazines as a whole (layout, graphic form, title, cover design, logo etc.).