Jak cytować
Зирка, В. (2018). МАНИПУЛЯТИВНАЯ КАРТИНА СОВРЕМЕННОЙ РЕКЛАМЫ: ЛИНГВИСТИЧЕСКИЙ АСПЕКТ. Studia Rossica Posnaniensia, (34), 123–130. Pobrano z https://pressto.amu.edu.pl/index.php/strp/article/view/14550
Liczba wyświetleń: 126
Liczba pobrań: 170
Abstrakt
The author analyzes the ways of the language manipulation used in Russian advertising texts. The analysis shows that the basis for the manipulation is constituted by word play consisting in the usage of the lexemes or lexeme groups of particular connotations or existing in non-conventional collocations. Native words connections with the English words or morphoelements are an important manipulative component.