Competitiveness-focused assessment of Mazovia’s higher education institutions institutions as compared with higher education in Poland

Abstract

The paper contains an overall assessment of the strategie position of Mazovia’s higher education institutions based on reports concerning different aspects of their operation. The assessment is based on tools traditionally used in strategie analysis of enterprises: PEST analysis, key success factors, and SWOT analysis. Those tools provide a synthetic evaluation of the external environment in which schools operate, and their competitive advantages versus Polish and foreign higher education institutions. Based on the assessment of the strategie position of Mazovian schools, recommendations are formulated regarding the necessary changes in the environment as well as the directions of restructuring within the schools.