Partnership organisations operating in the same tourist destination – problems and challenges

Abstract

The number of partnership structures in tourism (such as destination marketing organisations; tourist unions, tourist agreements, local activity groups) has been recently rising in Poland. Their establishment is often chaotic and not coordinated with other partnership organisations operating in the area. As a result, activities undertaken in cooperation by these organisations are not always effective and efficient as they are often double efforts and lead to unjustified competition. In the paper problems that frequently arise when different tourist organisations operate in the same area have been presented and an attempt has been made to identify the reasons for that.