Private banking – the condition and prospects of its development in Poland

Abstract

Private banking is the most advanced form of retail banking and constitutes a significant part of a modern banking strategy. It is recognised as one of the currently fastest growing areas of economy.

Polish private banking draws patterns from Western institutions, and the effect of imitation has a positive effect on its shape and further  development of the range of services offered. This is owing to the potential of the market, increasing capital and increased expectations of the  wealthiest customers. All these have become determinants of its further development. With the use of the development potential of the Polish private banking market, the degree of professional services and comprehensive advice will continue to evolve, following the global pattern. This, in turn, creates enormous possibilities for offering specialised and complex new services on the Polish market, while increasing at the same time the efforts and investment in ascertaining their quality.