Digitisation of banking products as a strategic objective for the banking sector participants

Abstract

The article tackles one of the main current objectives of the banking sector nowadays, which is digital transformation of banks’ activity, both internal and external. The evolution of society resulting from the introduction of the Internet to almost all areas of human life forces banks to automate and digitise all the processes and banking products in order to meet the demands of the modern customer. Therefore, banks have to reformulate their current strategies and focus on clients and their preferences, who should become the centre of attention. The article considers the challenges which the Polish banking sector is facing and identifies the possible consequences of the failure to adjust the banks to customer expectations.