Abstrakt
The article presents an attempt at structural and semantic description of terminological colour names in Russian. The material comes from The Catalogue of Colour Names in Russian, design magazines and Internet. The names under study differ structurally. More and more often nouns and phrases function as colour terms. One of the most important functions of the new colour terms is the advertising function. Many units are marked stylistically and emotionally.Licencja
Ten utwór jest dostępny na licencji Creative Commons Uznanie autorstwa-Użycie niekomercyjne-Na tych samych warunkach 4.0 Międzynarodowe.