Keywords
publishing style
neologisms
expressiveness
derivation
How to Cite
Abstract
Author’s neologisms (so-called occasionalisms) are characteristic phenomena of the contemporary Bulgarian press. They are present in all components of the publishing text. Their purpose is to bring attractiveness in speech, voice the author’s point of view in an expressive way, characterize the referent and attract the attention of the reader. Author’s neologisms are manifestations of linguistic play and are based on the current literary word-formation rules. They are characterized by low frequency but high expressiveness. For this purpose, we use the creative possibilities of graphics, fonts, morphology, phonetics, semantic transposition.References
Бонджолова В., 2004, Феминативите – между неологичното и оказионалното, „Научни трудове на ВТУ” кн. 2, c. 59–70.
Бонджолова В., 2005, За оказионалното словообразуване в българския език, в: К. Цанков, Български проучвания, т. 10: Актуални проблеми на българистиката и славистиката, Велико Търново, с. 141–154.
Бонджолова В., 2009,(Не)съществуващите думи: оказионализмите в медийния текст, Велико Търново.
Ницолова Р., 1999, Основни тенденции в развитието на българския печат след 1989, София.
Радева В., 2007, В света на думите. Структура и значение на производните думи, София.
Цонева Л., 2000, Езиковата игра в съвременната публицистика, Велико Търново.
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