Adrian Payne, Pennie Frow, Strategic Customer Management, Integrating Relationship Marketing and CRM
Vol. 76 No. 3 (2014), BOOK REVIEWS
Vol. 76 No. 3 (2014)

Adrian Payne, Pennie Frow, Strategic Customer Management, Integrating Relationship Marketing and CRM

BOOK REVIEWS
https://doi.org/10.14746/rpeis.2014.76.3.25
Published 2014-01-01
  • Bartosz Deszczyński
Bartosz Deszczyński
Journal cover Ruch Prawniczy, Ekonomiczny i Socjologiczny, volume 76, no. 3, year 2014
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Deszczyński, B. (2014). Adrian Payne, Pennie Frow, Strategic Customer Management, Integrating Relationship Marketing and CRM. Ruch Prawniczy, Ekonomiczny I Socjologiczny, 76(3), 331–333. https://doi.org/10.14746/rpeis.2014.76.3.25
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https://doi.org/10.14746/rpeis.2014.76.3.25
PDF (Język Polski)

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