Sport in the new media. Media coverages of selected sport disciplines during the Olympic Games in Rio de Janeiro

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Natalia Organista
Martyna Halter-Bogołębska


Organista Natalia, Halter–Bogołębska Martyna, Sport in the new media. Media coverages of selected sport disciplines during the Olympic Games in Rio de Janeiro. Culture – Society – Education no 2(16) 2019, Poznań 2019, pp. 203–224, Adam Mickiewicz University Press. ISSN 2300–0422. DOI 10.14746/kse.2019.16.13.

This study concerns the online sports media coverage, a topic that has not been previously analyzed in Poland. In recent decades many studies (in Anglo–Saxon countries in particular) indicated the major underrepresentation of women’s sport and different framing of sportswomen andsportsmen. Those studies showed that the media plays important role in upholding gender stereotypes in sport and hindering empowerment of sportswomen. This study analyzes media coverage of three sports disciplines (gymnastics,swimming and weightlifting) during Rio Olympics on five websites. Findings revealed underrepresentation of women’s sport and setting the trend to write about women’s sport in disciplines consider as appropriated for women. The qualitative analysis did not indicate gender–specific descriptors in materials about sportspeople.


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